Investigating Small Business Flashcards
Which of these products do you think you
need?
Aftershave
Chapstick
Washing machine cleaner
Tumble dryer sheets
Salad tongs
Ceiling fan
Basketball
Cat hair brush
Garden solar lights
Photo album
Stapler
Definition: Customers’ needs
In business terms a need is a problem which
customers could solve with the purchase of a
product or service
A good business will aim to satisfy
customers’ needs
Customer needs - price
Customers need a product or
service that is the right price
Customers will have
expectations about the price
that they will pay for the goods
Customer needs - quality
Customers need products that are of a satisfactory quality
For example the more you pay for a watch the more you expect it to
last, keep time, look smart and for the strap not to break
Does quality matter?
