IO terms 1-20 Flashcards

1
Q

accumulation

A

list of words which embody similar qualities or meanings

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2
Q

alliteration

A

repetition of similar consonant sounds

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3
Q

allusion

A

reference to someone/thing known from history/literature/religion/politics/sports/science/etc.

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4
Q

ambiguous

A

having multiple meanings or interpretations

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5
Q

antithesis

A

balancing strongly contrasted words or ideas

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6
Q

appeal to authority

A

argumentation technique when someone refers to sources that claim to have authority

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7
Q

appeal to fear

A

if you make people scared they will believe or buy anything

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8
Q

bandwagon effect

A

propaganda effect stating that one person should do something as everyone else is already doing it

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9
Q

cluster

A

grouping of distinct elements to display an idea

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10
Q

code switching

A

altering between varieties of languages

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11
Q

coherence

A

being logical and consistent

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12
Q

colloquialism

A

linguistic feature associated with informal situations

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13
Q

conflict advertising

A

an unresolved issue is presented to help sell an idea

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14
Q

connotation

A

usage of a word to suggest a different meaning than its own

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15
Q

context production

A

text is produced with factors influencing the writing or speaking

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16
Q

context reception

A

text is received with factors influencing the reading or listening

17
Q

context

A

circumstances forming a background of something so readers understand the piece

18
Q

convention

A

fashion or style in art or literature

19
Q

culture jamming

A

distorting the message of corporations/public spaces to make an argument

20
Q

culture

A

values, goals, convictions that people share in a society