ISW - Interview Questions

Question 1

How to frame an interview answer?

Answer 1

Tips

• Aim for 60-90 seconds per answer

Format:

• Tell a story
• Add a metric / # results
• Address any objections the interviewer might have (lack of experience, career change, non-traditional background, career hopping, etc.)

Once you have an interview:

• Add in specifics that showcase you did your research on the company, the team, and the role
• Highlight specific examples of your accomplishments that prove out your value as it relates to the role you’re going for

Question 2

Questions You Want to Ask about the school?

Answer 2

About the school:

• Start by answering this yourself. Ask them then their opinion.
• What makes ISW unique amongst the other ISC district schools?
• International schools - go where your called to serve, wear lots of hats, As marketing director, anywhere else I may be called to add value in?

Question 3

Questions You Want to Ask about the workplace set up?

Answer 3

How long will the contract be?

Can there be flexibility in terms of working from different places in the school?

What are the work hours each week? What time does work begin and end?

Besides Microsoft teams and Rocketchat, what programs do you use to collaborate virtually that are specific to ISW? Project management?

Question 4

Tell me why you want to work here.

Answer 4

Based on your research, call out specific goals, challenges, and initiatives that align with your skills, interests, and passions.
Talk about shared values and ideals including hiring top talent, respect for diversity, etc if shared.
Tying your experience and accomplishments into both of the above.
Discovering strengths finders and

Question 5

Tell me about yourself.

Answer 5

Tell me about yourself.
A simple format to follow:
1 overarching sentence - i.e. I am a onboarding expert.
⅓ on your history, where you’ve been
⅓ on your current, where you’re now
⅓ on your future, where you’re headed
How would this move be a part of the process?

Question 6

What has been your purpose at ISCA?

Answer 6

In my words: To become an online gathering place of transformation and abundant life for its staff & students. To create an online space for immersive real world experiential learning and application. to learn more about their cultural heritage and language - develop a sense of identity and the skills to bring it to life.

Question 7

What projects have you completed or what initiatives have you taken on at ISCA?

Answer 7

• Establishing regular comm about ISCA events w/ larger LDI corporate offices and ISC School comm, start to make it a place with a footprint among the ISC school district., lot of my collegues mentioend year prior not feeling like they had a voice on the branding team
• Streamlining digital asset request and creation process.

Question 8

What parts of your job have you done exceptionally well?

Answer 8

• “You jump in and bring an incredibly contagious positive energy. Everything you touch is better. I have to imagine that there has been a lot to learn so far, but you’ve jumped in and embraced the challenges of both working with the larger organization so that we are in alignment as well as building into the emerging project of the online school.” “
• digital asset request and creation process.
• Working alongside Eva Liu to implement and host the Spring Festival program.
• Creativity, increasing diversity of creative media and design work

Question 9

What value will you add to this team?

Answer 9

Branding rollout, have already been a part of it.

2nd year as a marketing director, I know what my mistakes have been. Lot of trial and error. I come in knowing what my boundaries needs to be and what priorities/communications I need to establish upfront.

Question 10

What are some weaknesses?

Answer 10

Increasing confidence and taking on more responsibility in my role - Increasing confidence and taking on more responsibility in my role - “you seem a bit tentative to present your point of view as if you are not sure of it. My suggestion is to come across strong and confident and let it fall where it may!” - Alessandra

Project Management, scheduling work time and prioritzing activities.

Ask myself questions about the problems I’m facing and ask myself how to fix it.
Reach out to other marketing leads, ask them questions about where I’ve had challenges, and get their feedback. Go to people

Question 11

What are your work values?

Answer 11

Community: We are committed to one another. -

Transformation: We realize potential in all its fullness.

Service: We exist to serve others. – This for me looks like accelerating, “make a way in the wilderness,” smooth the way for, facilitate, prepare the way for

Impact: We make a positive difference that actually accelerates you to where you want to be.

Question 12

iSC / ISW Purpose Statement in your own words”

Answer 12

As a member of the iSC schools, ISW is committed to providing transformative,
holistic PreK-12 education to develop globally-minded individuals who love,
learn and lead.

To become an online gathering place of transformation and abundant life for its staff & students. To create an online space for immersive real world experiential learning and application. to learn more about their cultural heritage and language - develop a sense of identity and the skills to bring it to life.

We are iSC Academy (new school name TBD), a community of world-class educators.

We inspire learners of all ages to go and make a life-changing difference for the common good of our world.

We are deeply committed to the people and cultures we serve, delivering holistic education that grows servant leaders of character, competence and calling – today and for generations to come.

We inspire learners of all ages to go and make a life-changing difference for the common good of our world.

We are deeply committed to the people and cultures we serve, delivering holistic education that grows servant leaders of character, competence and calling – today and for generations to come.

Question 13

What do I want for other people in this position?

Answer 13

In this position, I want to facilitate stories/experiences that lead to wonder. I want people come into a better understanding of themselves and their potential. I want to make people feel free to experience life, knock them out of their comfort zones and being asleep. Truly make this an experience for coworkers, students and teachers online that’s an immersive learning experience. I want them to learn things they want to learn. I want them to get excited about it and look forward to it in their day.

Question 14

Who is Gideon Walker?

Answer 14

Head Principal

Question 15

Who Dr. Phillip Williams?

Answer 15

Elementary School Principal

Question 16

Who is Barbara Foster?

Answer 16

Secondary Principal

Question 17

Who is Yiqi yu?

Answer 17

Vice Principal

Question 18

Who is the Student Services Director?

Answer 18

Hannah Miller

Question 19

Who are the graphic designers on the marketing team?

Answer 19

Thea Gong

Esther Paek

Question 20

What is ISW’s marketing focus?

Answer 20

Advertising, Been focusing on strength, why is ISW ? Why choose us? Boston (seems to be the big one, mimicing their account) , 3 kings, lanwai, competition w/ Suzhou, lots of students choose to go other compeitors, hae to distinguish ourselves why we’re different ,

Question 21

Who is the admissions liaison for Western?

Answer 21

Suzana Liang

Question 22

Who is the Korean guidance counselor and marketing manager?

Answer 22

Eunice Kim

Question 23

Who is the admissions liaison for Asian?

Answer 23

Coco Sun

Question 24

What does Maggie Chen do?

Answer 24

?????

Question 25

What are their main audiences?

Answer 25

Large Korean and chinese student, Western students dwindling,

Question 26

What marketing channels do they use? Which is their strongest?

Answer 26

Wechat - Strongest Korean magazines go out every month Kakaotalk

Question 27

Who is ISW's main competitor in the area?

Answer 27

Wuxi Boston International School | https://www.bostonis.org/

Question 28

What's their current biggest challenge? What's your answer to that?

Answer 28

Most competition is the challenge,espec Boston , mimicing Wuxi,number of families that are coming are splot between schools are solimited, focuseing how we're bettter.

Question 29

Between the different marketing strategies and services you've developed, what have been most vital to marketing your school successfully?

Answer 29

Wechat Advertising going out in the malls, LED screens, No content marketing , no digital marketign, reaching the

Question 30

How do they evaluate and measure success? What analytics do they use? Can you suggest improvements?

Answer 30

by views and likes.

Question 31

How old is the school?

Answer 31

The 2021-22 school year marks ISW's 15th year in service to the Wuxi community,

Question 32

Tell me about a time where you had to work as a team?

Answer 32

This question is inquiring what type of role you take as a team member. Are you the driver, passenger, or caboose? Find an example in which you were a driver and helped the team come together and work in harmony. Walk through how you relied on the combined strengths of the team (what were they) and the end result.

Question 33

Tell me about a time you failed?

Answer 33

Be honest. Failure is inevitable and always part of the learning process. Have a story and talk about how you turned it around. Include what you learned from the experience

Question 34

Tell me about a time you overcame an obstacle

Answer 34

Also inevitable! In this question you want to walk through how you worked through an obstacle / problem. What went into your diagnosis of the problem? How did you come up with a solution? Was it through research, ideas from others, past experience? Walk through the steps of how you came to success.

Question 35

Tell me about a time you had success?

Answer 35

Same as above. Walk through the exact steps / strategy used in order to get this result. Quantify the result - what was the business benefit? Share how others agreed this was a result (feedback, awards, adoption, etc)

Question 36

Tell me about why you’re leaving your current role?

Answer 36

Talk about Virginia Hall. Find out where your global careerist vision fits with the position or role. And then elaborate from there. 90% of job seekers have the same answer here: they want to learn more, take on new responsibilities, have a new challenge, etc. Instead, talk about your view of the benefits of having a global career in a globalized world. More and more businesses are interacting globally on a daily basis. Businesses with global diversity are experiencing (add in your favorite stat from below) You want to stay at the forefront of the global demands by ensuring you are working and learning on a global level

Question 37

Tell me about your biggest weakness.

Answer 37

Pick a skill/trait that you’ve been actively working to improve. Describe how that challenge/trait has been a challenge for you in the past Talk about the actions you’ve taken to improve it and showcase the results you’ve gotten from your actions. Share how others have given you positive feedback on your progress.