Johnson and Young Flashcards
(4 cards)
1
Q
Johnson and Young
A
12 times more constuction/destruction verbs in boys ads
Exaggerated voice over in 80% boys ad and 87% girl ads
2
Q
Macklin
A
65% of 5 year olds could recognise cereal brand after 1 ad
3
Q
Holden
A
2 year old on 35 minute shopping trip made 18 requests for particular products
4
Q
Social Comparison Theory
A
Children compare their lives to children in ads who are very happy and have fulfilling lives.
