Journalism terms March 2015 Flashcards

(55 cards)

1
Q
  1. white spaced used in story
A

Air

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2
Q

typing using all caps

A

All caps

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3
Q

awkward layout where story banner

A

armpit

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4
Q

the part of a letter extending above the x-height

A

Ascender

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5
Q

an imaginary line that type rest on

A

baseline

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6
Q

a software command that allows you to raise or lower the baseline of

A

baseline shift

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7
Q

a page element that extends to the trimmed edge of a printed page.

A

bleed

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8
Q

a mixture of two colors that fade gradually

A

blend

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9
Q

a heavier, darker, weights of typeface

A

boldface

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10
Q

a type of dingbat usually a big dot used to highlight

A

bullet

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11
Q

art or type aligned symmetrically

A

centered

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12
Q

a layout that tries to use all the space available, it may be heavy in appearance. little white space

A

conservative layout

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13
Q

the part of a letter extending below the baseline

A

Descender

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14
Q

decorative type characters, used for emphasis or effect

A

Dingbats

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15
Q

a thin shadow effect to added effect to characters in a headline

A

Drop shadow

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16
Q

a small, detailed page diagram showing where all elements go, also the process of drawing a layout

A

dummy

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17
Q

characters wider than the standard set width

A

expanded/extended type

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18
Q

all the difference weights and styles of one typeface

A

family

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19
Q

elements aligned left

A

flush left

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20
Q

elements aligned right

A

flush right

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21
Q

all the characters in one size weight

A

font

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22
Q

the underlying pattern of lines forming the framework of a page; also to align elements on a page

A

grid

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23
Q

newspaper design technique in which the general movement on the page is from side to side

A

horizontal layout

24
Q

breaking a word with a hyphen at the end of a line

25
a part of a column set in a narrower width. the first line of a paragraph
indent
26
a large capital letter set at the beginning of a paragraph for decoration
initial cap/ drop cap
27
type that slants to the right
Italic
28
mechanically spacing out lines of text so they're all even along both right and left margins
Justification
29
tightening the spacing between letters
Kerning
30
the placement of art and text on a page, to lay out a page is to design it
Layout
31
the ease with which type characters can be read
Legibility
32
the amount of air between characters in a word
Letter spacing
33
designing the page to leave areas of white space for emphasis. It may feature one large, dominant photograph on each pair facing pages
liberal layout
34
small characters of type
lower case
35
a design system that views a page as a stack of rectangles (anything that is square)
modular layout
36
short word or phrase that’s carried over to a new column or page; also called a widow
orphan/widow
37
a standard unit of measure in newspapers. There are 6 picas in one inch 1 2 points in one pica
Pica
38
the smallest dot you can draw on a computer screen
Pixel
39
a standard unit of measure in printing. there are 12 points in one pica, 72 points in one inch
point
40
picture chopped in half, fills only hair of column
pork chop
41
advertisement stacked up one side of a page, wide at the base but progressively smaller near the top
pyramid
42
upright type as opposed to slanted type also called normal or regular
Roman
43
text the wrap around a photo or artwork or skew
runaround
44
type without serifs,
San serif
45
the finishing stroke at the end of a letter, type without these decorative strokes is called sans serif
serif
46
coding formats (size, leading, color, etc) that can be applied instantly to selected text in desktop publishing programs
style sheets
47
predetermined points used to align text or numbers into vertical columns
tab stops
48
a light color , often used as a background tone, made from a dot screen
tint
49
an empty area, inside a story or photo spread that looks awkward or clumsy
trapped white space
50
a family of fonts also called a family
typeface
51
means underlined to run a line of type
underscore
52
type using capital letters
uppercase
53
the boldness of type, based on the thickness of its characters
weight
54
Ads stacked along both edges of the page, forming a deep trough for stories in the middle
well
55
areas of a page free of any any type or network
white space