Jungle Book Comparison Point

Question 1

what tech changes happened

Answer 1

xerography, multi plane technology, transparent cells techincolour (reduced costs but high quality)

to

CGI, blue screen, pre-vis,

Question 2

why did the tech changes happen (economic)

Answer 2

because of higher budgets, it needed to be spent on innovation, and improving, to make better and new programming

Question 3

why did the tech changes happen (social and cultural)

Answer 3

audience expect improvement on programs, new things to keep interest.

Question 4

changes in distribution and circulation

Answer 4

67- had to physically carry around the master to cinemas
only got vhs in the 80’s
dvd in the late 90’s

16 - saturation distribution, easily published in all cinemas in the same week end (2d, 3d)

Question 5

economic context for 67

Answer 5

budget $4 m
made $370m

Question 6

economic context for 16

Answer 6

budget $175m
made $960m

Question 7

who was involed for 67

Answer 7

walter reitherman - director
larry celmons - writer
sherman brothers - music (merry poppins)

walt disney was a big role in it due to sword in the stone flop

Question 8

who was involed for 16

Answer 8

jon faveuro - director

stars - idris elba, scarlet johanson

Question 9

regulation rating

Answer 9

67 - u
16- pg

Question 10

what did Favouro do to make it more successful (16)

Answer 10

he pulled more on the OG texts from Rudyard Kipling, making it more applicable to an older audience

less childish. more cool.

Question 10

what did Disney do to make it more successful (67)

Answer 10

light hearted, family friendly, technicolor and vibrant for the kids

Question 11

what COMPANIE did Favouro do to make it more successful (16)

Answer 11

British visuals effects company MPC in a horizontally integrated deal

not just holly wood anymore !

Question 12

what did MPC help do

Answer 12

making the charecter (bloo and kan)

more realsitic in look and animation

Question 13

how did the 16 film draw on the 67

Answer 13

watched all old scenes (even delted scenes) for inspo

used the song in the trailer but more dramtic

Question 14

how did the 67 film use TV ads

Answer 14

heavy advertisements - long TV ads introducing charecters and elemens of the film,

they advertised the technolgy used in the film ! (inovated)

made it seam revolutionary and musical

Question 15

how did the 67 film use advertising (exluding tv)

Answer 15

“rapids” sections in disney land - like ballo on the river

happy meal at macdonalds

all about the innovatation of its time and its revolatinary

(created long term wider viewers)

Question 16

does the new ways buy success ?

Answer 16

Newer JB grossed more, but the older one did proportionally better and was more successful.

so tech, actors, staff, everything can improve, but the og still is more financially successful.

Question 17

ecomic contexts linking to the adverting of 67

Answer 17

disney was vertically integrated (in house companies working on the ad campagins)

buena vista company (distrubution)

Question 18

how did the JB 16 advertse

Answer 18

they used social media alot,
snapchat lense filter of kha
teaser trailers on tiwtter

just improve reach and create interest -> saturation distribution of cinemas

Question 19

how did the JB 16 advertse (exluding SM)

Answer 19

getting official reviews from places like rotten tomatos

(internet changed everything)

Question 20

what did xerography allow for ? 67

Answer 20

reduce its tracing team from 100- 30 people, (lower cost)
quick copying of scenes onto cells

Question 21

what did multiplane cameras allow for ? 67

Answer 21

designed to give animations a 3d effect

never before seen, new thing,

helped counter an audience no longer interested in traditional animation with no realism

Question 22

what did Blue screen and CGI allow for ? 16

Answer 22

all scenes shot on blue screen to ad new background in post
BG created in CGI with references from Indian jungles

Question 23

Disney is a massive conglomerate

Answer 23

they own many subsiduary companies and are part of the “Big 6”

Question 24

How did 16 jb keep revenue coming in

Answer 24

re releases
launch on google play, itunes, microsoft store

making it easily consumable and accessible, more than the OG