Just All Micro Flashcards
(75 cards)
What is demand?
The quantity of a good/service consumers are willing and able to buy at a given price in a given time period.
What is Supply?
The quantity of a good/service producers are willing and able to produce at a given price in a given time period.
What is an incentive?
Something that motivates or encourages a person or business to behave in a certain way.
Examples:
-Consumers:
If prices fall, consumers have an incentive to buy more (because they save money).
What is a Free Market?
Any place where buyers meet suppliers to exchange goods and services, without government intervention.
Market equilibrium is also known as:
Allocative Efficiency
What does A.R.S.I. stand for in the price mechanism, and when is it used?
A.R.S.I. stands for Allocation (resources move to where they’re most demanded), Rationing (higher prices limit demand), Signalling (prices send info to buyers/sellers), and Incentives (price changes motivate behaviour).
Use it to explain how markets respond to changes in supply or demand — showing how the price mechanism allocates resources without government intervention.
What is consumer surplus and where can you find it on the diagram?
It’s the difference between the price CONSUMERS are willing and able to pay for a good/service VS the price they actually pay.
You can find consumer surplus BELOW the demand (D) 📉 line and above the Price (p1) line. Usually looks like a triangle.
What is producer surplus and where can you find it on the diagram?
It’s the difference between the price PRODUCERS are willing and able to SUPPLY a good/service for VS the price they ACTUALLY receive.
You can find it ABOVE the supply (S) 📈 line and BELOW the price line (p1). Usually a triangle shape.
What is Price Elasticity of Demand (PED)?
PED measures the responsiveness of quantity demanded given a change in price
How to calculate Price Elasticity of Demand (PED)?
PED= (%Δ In Quantity Demand) / (%Δ in Price)
Ped >1 : demand is price elastic
Ped <1 : demand is price inelastic
Ped=0 : demand is perfectly price inelastic
What does Elastic mean?
Elastic = Sensitive to change
When price changes, quantity demanded or supplied changes a lot.
Think “elastic = stretchy” — demand/supply stretches a lot with price change.
Example:
If the price of chocolate goes up by 10%, and demand falls by 20%, it’s elastic — people are sensitive to the change and stop buying.
What does Inelastic mean?
Inelastic = Not Very Responsive
When price changes, quantity demanded or supplied changes only a little.
Think: Inelastic = stiff — not much change happens.
Example:
If the price of petrol rises 10%, and demand only drops 2%, it’s inelastic — people still buy it because they need it.
You can use SPLAT to explain or evaluate whether the demand for a product is price elastic or inelastic. What does SPLAT stand for?
S – Substitutes (Are there many substitutes available?)
P – Percentage of income (Is the product expensive relative to income?)
L – Luxury or necessity (Is the product a luxury or a necessity?)
A – Addictive (Is the good habit-forming or addictive?)
T – Time (Do consumers have time to respond to the price change?)
If demand is elastic (PED > 1), what happens to total revenue when price increases?
Total revenue falls, because consumers are very responsive to the price increase.
Remember EOIS (Elastic = Opposite. Inelastic = Same)
If demand is inelastic (PED < 1), what happens to total revenue when price increases?
Total revenue rises, because consumers are not very responsive to the price increase.
Remember EOIS (Elastic = Opposite. Inelastic = Same)
Give an example of an inelastic good and explain why.
Petrol – few substitutes, necessity, not very responsive to price changes.
Give an example of an elastic good and explain why.
Designer trainers – lots of substitutes, not a necessity, consumers are responsive to price changes.
What is Price Elasticity of Supply (PES)?
PES measures the responsiveness of quantity supplied given a change in price
How to calculate Price Elasticity of Supply (PES)?
PES= (%Δ In Quantity Supply) / (%Δ in Price)
PES >1 : supply is price elastic
PES <1 : supply is price inelastic
PES=0 : supply is perfectly price inelastic
You can use PSSST to Explain why the PES (Price Elasticity of Supply) is elastic or inelastic for a specific good or service. What does PSSST stand for?
P – Production Lag (how long it takes to make the product. The longer the production lag for a good/service, the more price inelastic supply is going to be)
S – Stocks (availability of goods stored and ready to sell. The larger the level of stocks, the more price elastic supply is going to be)
S – Spare Capacity (unused resources to increase output. The more spare capacity, the more price elastic supply is going to be)
S – Substitutability of Factors of Production (how easily resources can be reallocated. More substitutable FoP’s = more price elastic supply is)
T – Time (more time = more elastic)
What is Cross Elasticity of Demand (XED)?
XED measures the responsiveness of quantity demanded of a good/service given a change in price of another
How do you calculate Cross Elasticity of Demand (XED)?
XED = (%Δ Quantity Demanded of Good A) / (%Δ of Price of Good B)
If XED = Positive (+): Substitute Goods (basically You choose one instead of the other)
If XED = Negative (-): Complementary Goods (basically They complete each other)
High absolute value → Strong relationship
(e.g. iPhone & Samsung — high positive XED)
What is Income Elasticity of Demand (YED)?
YED measures the responsiveness of quantity demanded given a change in income
How do you calculate Income Elasticity of Demand (YED)?
YED = (%Δ in Quantity Demanded) / (%Δ in Income)