Key Aspects

Question 1

Define language and give examples

Answer 1

techniques used to convey messages. technical codes (camera angle, editing, sound), cultural codes (mis-en-scene, symbolism, performance, colour)

Question 2

Define representation and give examples

Answer 2

how someone/something is presented. archetype, stereotype, generic type

Question 3

Define narrative and give examples

Answer 3

how has the story been constructed. includes structures (Todorov, Levi-Strauss, Propp) and conventions (happy ending, enigma/action codes)

Question 4

Define categories and give examples

Answer 4

groups we divide media texts into. medium (film, press, etc), purpose (inform, entertain, educate, persuade, make profit), genre, tone, form (series, light entertainment)

Question 5

Define audience and give examples

Answer 5

who is the text for and how might they receive it? target audience. preferred/differential readings