Key Sequences

Question 1

Opening Sequence =

Answer 1

• Poor quality mobile phone footage to create a sense of nostalgia and humanity
• Amy is young and vibrant
• Props of lollypops accentuating their youth
• The shaky hand held camerawork reminds the audience that this is private
• Hear Amy singing happy birthday struck by her voice
• Voiceover of Amy talking
• Lingering photo of her as a teenager
• Repeat of I’m Lucky in the voiceover which creates a sense of foreboding
• The intimacy is enticing but intrusive

Question 2

Bulimia Sequence =

Answer 2

• Archival footage of her in the studio. Footage from her nan and Amy as a child. Highlights her vulnerability from a young age
• Slow zoom in
• Voice over from Amy talking about the love for her life and how this will have impacted her
• Overlay text saying how much she loves and owes to her nan
• Voice over from Amy’s mum
• Lingering panning still picture of Amy and her nan, Amy appears healthy and happy with her nan
• Voice over of Juliette who is trustworthy talking about how important her nan was in her life. Paired with still image of when Amy looks unhealthy
• Archival footage of Amy in the recording studio. Voice over talking about how much she ate. Looking dazed and reveals how Amy had thrown everything up. Talks about how ill she was
• Archival home personal footage of Amy as a teenager joking about how fat she was eating. Insight into a private and vulnerable aspect of her life. Her telling the camera how piggy she is
• Voice over of mum ignoring her eating problems. Almost as if she was trying to reach out for help

Question 3

Last Phone Call =

Answer 3

• Voice over of Juliette. ‘My Amy’ and how normal she was constantly apologising. Shows an awareness and clarity of her struggles and how it impacted those who loved her most
• Still images which were the last photos of Amy alive seen in the media. Highlights how she was neglected when visibly unwell
• Still image of Amy looking unwell, almost tearing up
• Still images of Amy and her friends when children and teenagers. Highlights how it juxtaposes how unwell she was in comparison to her teenage years
• Begins with a drone shot and non-diegetic sound of a phone ringing
• Melancholy score introduced

Question 4

Closing Sequence =

Answer 4

• Drone shots of London
• Overlay text of the date she died. 23rd July 2011
• Archival footage of her house after she was found, still surrounded by people
• Voice over of her bodyguard saying how she was sleeping which gives the audience hope that she was okay
• Voice over written over the screen praising how beautiful she could sing. Talks about the impact of the media and hassle that she received possibly directing us towards the idea that the intense media scrutiny caused this
• Intense and rapid camera flashing and shuttering as she was carried out. Highlights how she had no privacy even at the end
• Voice over of blaming the eating disorder and alcohol. This could have been prevented if she had the right help
• Close up of Amy’s magazine on the tree
• Voice over of Tony Bennet paired with footage of him singing. Highlights how true and amazing she is. How she was not treated how she deserved and how it ultimately ended her life. Her idol talking about how amazing she is
• Archival footage paired with melancholy score at her funeral. Footage of her bodyguards, dad, mum and all people relevant within the documentary and who impacted her life. Slow motion of people upset
• Archival footage from earlier in the film where she is smiling, young and happy. Highlights her innocence and such a tragic fate came upon her