Key terms Flashcards
(173 cards)
What does Ansoff’s Matrix show?
Strategies that a firm can use to expand, according to how risky they are.
Define Asset in a business context.
Anything that a business owns.
What is a Balance Sheet?
A snapshot of a firm’s finances at a particular time.
What is a Barrier to Entry?
An obstacle that makes it harder for companies to enter a market.
What is Benchmarking?
Identifying how to improve your business by comparing its performance, products and processes against those of another firm.
What does Big Data refer to?
The vast quantities of data that can be collected from various sources.
What is the Blake Mouton Grid used for?
To define managers according to how much they care about employees and about production.
What does the Boston Matrix compare?
A firm’s products based on their market growth and market share.
What is Bowman’s Strategic Clock?
Shows positioning strategies based on different combinations of price and perceived added value/benefits.
What does Break-even Analysis identify?
The point where a company’s total revenues equal its total costs.
What is a Budget?
Forecasts future earnings and future spending.
Define Capacity Utilisation.
How much of its maximum capacity a business is using.
What is Capital in a business context?
A company’s wealth in the form of money or other assets.
What is Capital Expenditure?
Money used to buy fixed assets (also called fixed capital).
Describe Carroll’s Pyramid of CSR.
A diagram showing four elements of CSR as layers in a pyramid.
What is Cash Flow?
Money that moves in and out of a business over a set period of time.
What is Centralisation?
A way to structure a business where all decisions come from a few key people.
What is a Channel of Distribution?
The route a product takes from the producer to the consumer.
Define Competitive Advantage.
The way that a company offers customers better value than competitors do.
What is a Confidence Interval?
A range in which you can say, with a certain level of confidence, that a value lies.
What does Confidence Level represent?
A percentage showing how confident you are that a value falls within a confidence interval.
What is the Consumer Price Index?
Measures changes in prices of a sample of consumer goods and services, indicating inflation.
What is a Contingency Plan?
A plan preparing for an event that’s unlikely to happen, just in case it does.
Define Contribution in business.
The difference between the selling price and the variable costs of a product.