KeY Terms

Question 1

Hegemony

Answer 1

The dominance of the ruling class over the working classes

Question 2

Marginalisation

Answer 2

when a group of people are made to seem less important than another

Question 3

Cultural Homogenisation

Answer 3

the process by which culture becomes less unique and becomes more like other cultures

Question 4

Verisimilitude

Answer 4

the “realness” of something, how truthful it is

Question 5

Iconography

Answer 5

images that “mean” something or represent something. Eg films show British cultural as black cabs red buses etc

Question 6

dominant ideology

Answer 6

The commonly held belief within a society about something

Question 7

mediation

Answer 7

an exchange of ideas between the film makers and the audiences

Question 8

selective construction

Answer 8

a representation that has been chosen specifically to communicate something, deliberately choosing some aspects and leaving out others.

Question 9

Propaganda

Answer 9

a representation that has been designed to specifically influence an audience, normally to communicate a political message to an audience

Question 10

False Conscience

Answer 10

A state of mind that audiences sometimes are in where they are not in touch with reality.

Question 11

demographic

Answer 11

specific section of audience eg young, British male working class audiences

Question 12

polarised nation

Answer 12

a country that has two extreme opposites of society that do not mix, and often clash

Question 13

binary opposites

Answer 13

two very opposite things eg black / white or upper class / working class

Question 14

social gulf

Answer 14

A large gap between groups in society

Question 15

Americanisation

Answer 15

the increasing influence of American culture on other cultures

Question 16

globalisation

Answer 16

the increased global connections between cultures around the world leading to less individual cultures and instead having one large culture across the globe

Question 17

aspirational

Answer 17

Something that makes people “aspire” or “want” to be better or different than they are. For example, escapist films are seen as aspirational as audiences want to live like the main characters

Question 18

identity

Answer 18

the elements that make up who we are

Question 19

shared culture

Answer 19

shared identities, values and beliefs between members of the same community

Question 20

national identity

Answer 20

shared feelings of identity between people from the same country

Question 21

representation

Answer 21

the way something is shown

Question 22

social realism

Answer 22

– a style of film marking which is designed to be “realistic” and gritty, often centred around the working class

Question 23

mainstream

Answer 23

something that is considered to be popular

Question 24

mass market

Answer 24

something that is considered to be popular

Question 25

niche

Answer 25

something that is considered to be popular only to a small number of people or a certain type of person

Question 26

commercial

Answer 26

something that is popular, and makes profit

Question 27

target audience

Answer 27

the type of people who the programme or film is made for

Question 28

working class

Answer 28

people who work for a living, who earn a limited amount of money, often in manual labour jobs

Question 29

middle class

Answer 29

people who may or may not work for a living, who earn what is generally considered to be enough money to be comfortable, often in more senior jobs such as doctors or teachers

Question 30

upper class

Answer 30

people who may not need to work for a living, who earn a high amount of money, who have senior positions in society eg MP’s, lords, ladies, kings etc

Question 31

under class

Answer 31

people who are considered lower than working class, may be unemployed, students, pensioners, on benefits

Question 32

escape

Answer 32

to leave reality and be in a fantasy world

Question 33

entertainment

Answer 33

something designed to entertain, amuse and interest people

Question 34

identification

Answer 34

the ability for people to recognise their own lives in a text

Question 35

film industry

Answer 35

everything that is part of the businesses that make films eg film companies, audiences, directors, cinemas etc.. The film industry revolves around making money

Question 36

film industries

Answer 36

Companies that make films

Question 37

realistic

Answer 37

something that is truthful or “real”

Question 38

unrealistic

Answer 38

something that is not truthful or “real”

Question 39

fictional

Answer 39

something that is made up, not based on reality