KEY TERMS Core Units

Question 1

schema

Answer 1

mental representation of knowledge created over time based on experiences; how we interpret the world, make predictions, make sure of info

Question 2

sensory memory

Answer 2

input from audio/visual sensory stimulus, lasts 3-5 seconds, loss bc decay

Question 3

STM

Answer 3

input from conversion thru selective attention, loss from displacement (being replaced by other memories), repetitive rehearsal to retain, lasts 3-5 minutes, only 7 items can be stored

Question 4

LTM

Answer 4

encoded from STM thru rehearsal, loss w/ interference w/ retrieval, stored indefinitely, unlimited space

Question 5

fMRI

Answer 5

functional magnetic resonance imaging, measures brain activity by detecting changes w/ blood flow

Question 6

MRI

Answer 6

magnetic resonance imaging; uses magnetic fields and radio waves to produce detailed pictures of bodily organs and structures

Question 7

flashbulb memory

Answer 7

very detailed and vivid memory of one occasion that is stored and retained for a lifetime; of an emotionally significant moment or event

Question 8

principles of CLOA

Answer 8

humans are information processors, the mind can be studied scientifically, cognitive processes are influenced by social and cultural factors

Question 9

principles of BLOA

Answer 9

there are biological correlates of behavior, animal research can provide insight into human behavior, human behavior is to some extent genetically based

Question 10

localization of brain function

Answer 10

different parts of the brain are responsible for specific behaviors

Question 11

neurotransmitter

Answer 11

chemical messenger that allows for communication between nerve cells (neurons)

Question 12

hormone

Answer 12

chemical messengers that transfer info to cells to coordinate functions for different parts of the body

Question 13

retrograde amnesia

Answer 13

cannot remember LTM

Question 14

anterograde amnesia

Answer 14

cannot back new memories

Question 15

PET scan

Answer 15

color map of brain activity

Question 16

memory

Answer 16

a cognitive system that retains information

Question 17

cognition

Answer 17

mental activities associated w/ thinking, knowing, and remembering

Question 18

principles of SCLOA

Answer 18

humans are social animals w/ innate need to belong, culture influences behavior, humans have a social self which reflects their group memberships

Question 19

attribution

Answer 19

process of explaining and interpreting behavior

Question 20

FAE

Answer 20

dispositional factors are overestimated and situational factors are underestimated

Question 21

self-fulfilling prophecy

Answer 21

prediction that comes true bc it was made, being told something so much that you end up believing it

Question 22

social identity

Answer 22

a person’s sense of self based on group membership

Question 23

social identity theory concepts

Answer 23

groups are source of pride/belonging, to increase self-image we enhance group status w/ bias/discrimination towards outgroup

Question 24

social categorization

Answer 24

categorize “them” and “us”

Question 25

stereotyping

Answer 25

putting people into group/categories, exaggerating similarities and differences

Question 26

conformity

Answer 26

the yield to group pressure

Question 27

compliance

Answer 27

a submission made in response to a request, changes in behavior w/o internalizing opinion

Question 28

obedience

Answer 28

change in thoughts, opinions, or actions because authority figure told you to

Question 29

social learning theory concept

Answer 29

we learn by observing and imitating behavior from role models