Key Terms, Unit 6

Question 1

Analytics

Answer 1

Analytics involves using data from audiences throughout the campaign to analyse what is and isn’t successful. Example: YouTube Analytics

Question 2

Algorithm

Answer 2

The use of data to promote relevant content to promote relevant content to users.

Question 3

ASA

Answer 3

Advertising Standard Authority. Regulates all forms of advertising post-release.

Question 4

Brand Identity

Answer 4

Brand Identity is something that is clear and recognisable to the audience, which includes the ethos of a brand. Example: Barbie pink

Question 5

BBFC

Answer 5

British Board of Film Classification. Regulates films and film trailers pre-release.

Question 6

Citizenship Journalism

Question 7

Content Metrics

Answer 7

The measuring of success through digital data. Who and how sites are visited and if this results in more sales.

Question 8

Celebrity Culture

Question 9

Cultural Censorship

Question 10

Click Through Rates (CTRs)

Question 11

Crowdfunding

Question 12

Crowdsourcing

Question 13

Cyberbullying

Answer 13

Causing offence to someone through the internet repeatedly.

Question 14

Data Management

Answer 14

Data Management involves organising data so it is safely and legally stored. Example: Google Sheets

Question 15

Data Protection Act

Answer 15

Government act to handle how data is stored and transferred by companies.

Question 16

Digital Natives

Answer 16

Digital Natives are people who are born in a time where technology is commonly used.

Question 17

Digital Immigrants

Answer 17

Digital Immigrants are people who adopted technology later in their lives.

Question 18

Distribution

Question 19

Echo Chamber

Question 20

Electronic Agora

Answer 20

Electronic agora may be seen as the reception of a brand.The way that users have spoken about an issue, product or campaign across the internet/social media creates a collective place where there is agreement about a topic or brand. This is the idea that the citizen decides upon the content of the semantic web and how successful folksonomy is by what they choose to talk about and share.

Question 21

Effects Debate

Question 22

Folksonomy

Answer 22

Folksonomy is a classification system that allows users to group posts and find posts on social media, which creates a network of posts and users.

Question 23

Freedom of Speech

Question 24

GDPR

Question 25

Geo tagging

Question 26

Globalisation

Question 27

Global Village

Question 28

Hashtag

Answer 28

Hashtags, invented by Chris Messina, are a way of grouping together topics and themes.

Question 29

Hate Speech

Question 30

Ideology

Question 31

Imperialism

Question 32

Incitement

Question 33

Intervention

Answer 33

An intervention is

Question 34

IPSO

Question 35

Long Tail

Question 36

Maslow's Hierarchy of Needs

Question 37

Meme

Question 38

Milestones

Question 39

Mode of Address

Question 40

Moral Panic

Question 41

Participatory Culture

Question 42

Prosumers

Question 43

Ofcom

Question 44

Online Planning Tools

Question 45

Online Technologies

Question 46

SEO

Answer 46

Search Engine Optimisation are the measures taken to appear higher on the search results page. It is paid for advertising to companies like Google.

Question 47

Sales Funnel

Question 48

Search Engine Results Page (SERP)

Question 49

Self-regulation

Question 50

Semantic Web

Answer 50

Semantic Web is the use of data to personalise the web. Example: Web 3.0

Question 51

Sentiment Analysis

Question 52

Signposts

Answer 52

Signposts are the use of folksonomy methods to direct audiences to convert to their brand. Example: "Click here"

Question 53

Social Media

Question 54

Social Media Measurement

Question 55

Social media product/channel

Question 56

Social Network Aggregation

Answer 56

Social media content from different sources in one place. Example: YouTube home page.

Question 57

Sockpuppeting

Question 58

Synergy

Answer 58

Synergy is the use of cross media marketing to bring a campaign that targets different audiences together.

Question 59

Tagging

Answer 59

Tagging is the use of # or @ to spread/share information among SM users. Similar to geotagging which uses a location.

Question 60

Trending

Question 61

Trolling

Question 62

User Generated Content (UGC)

Answer 62

Social media content made by individuals

Question 63

USP

Answer 63

Unique Selling Point. What makes a brand stand out among competition.

Question 64

Utopia

Question 65

Viral

Question 66

Wikinomics

Answer 66

The term ‘Wikinomics’ describes the effects of extensive collaboration and user-participation and how relationships between businesses and markets have changed as a result.

Question 67

Sneak Peak