Key Words Flashcards
(51 cards)
Aim and objectives
Statements of what the business is trying to achieve, such as grow larger and make a profit
Example of aims
Survival, profit , growth, providing a service
Business growth
A business grows when it sells more output over a period of time
Organic growth
Concerned with the internal growth of a business for example by increasing its sales
External growth
The growth of a business by takeover or merger
Backwards vertical growth
When a business merges with or takes over a business that supplies it with good or services
Forward vertical growth
When a business merges with or takes over a business that it supplies goods or services to
Diversification
When a business merges with or takes over another business with which it has no connection
Horizontal growth
A merger or takeover where the two businesses are involved in a similar operation
Business plan
A simple plan which sets out details of the product or service being sold and how it will be financed, marketed and details of market research findings
Capital
is the money invested in a company by the shareholders
Dividend
A sum of money paid regularly by a company to its shareholders out of its profits
Entrepreneur
A person who takes the risk of starting and running a business enterprise
Characteristics of an entrepreneur
The features of an entrepreneur which include being determined, creative, confidence and having the ability to take risks
Stakeholders
Groups or individuals who have an interest in a business
Examples of internal stakeholders
Owners, employees
Examples of external stakeholders
Customers , suppliers, government, local community
What is unlimited liability
The owner of a business is responsible for repaying all the debts of a business so they may lose personal assets
What is unlimited liability
The owners of a business can only lose the money they have invested in a business if it fails
Definition of operate
Term used to explain how a business works
Define market share
The percentage of total sales of a product that a business has made
What is a limited liability partnership
where each partner has limited personal liability for the debts or claims of the partnership
What is marketing
is about raising awareness that a business exists and continuing to keep customers up to date about events, offers, new services or updated menus
What is a merger
Where two or more businesses agree to join to become one business