keywords Flashcards
(326 cards)
above the line promotion
placing adverts using media - no control over who sees
accounts clerk
someone who keeps records or accounts in an office
acid test ratio
assesses the firms liquidity by doing current liabilities/(current assets - stocks) also called quick ratio
advertising
communication between a business and its customers where messages are placed in the media to encourage the purchase of products
agent / broker?
intermediary that brings together buyers and sellers
anti competitive practices?
attempts by firms to prevent or restrict competition
apprenticeship
system of training new entrants to a trade or profession
often young workers
mostly on the job training
arrears?
money that you owe someone because you have not made regular payments at the correct intervals or amounts
OR
money that is owed to you because you have not received regular payments at the correct intervals or amounts
assembly plant?
factory where parts are put together to make a finished product
assets
resources used or owned by a business
assisted areas?
areas that are designated by a government as having economic problems and are targeted to receive support in a variety of forms
automation
use of computers and machines instead of people to do a job
automotive
relating to cars
bank overdraft
agreement wit bank where a business spends more money than it has in their account (up to an agreed limit)
balance of trade? / visible balance
difference between visible exports and visible imports
barriers to entry
restrictions that mean its difficult for new firms to enter a market
batch production
method of completing one operation at a time on all units before performing next
below the line promotion
any promotion that does not involve the media - control who sees
bonus systems
payment in addition to the basic wage for reaching targets or in recognition for service
bid
offer to pay a particular price for something
boston matrix
2x2 matrix that describes products according to the market share they enjoy and whether the market has any potential for growth
break even chart
graph that shows total cost and total revenue
break even point where total costs and total revenue intersect
break even point
level of output when total costs and total revenue are exactly the same - no loss or profit made
budget
an official statement that a government makes about how much it intends to spend and what the rate of taxes will be for the next year or 6 months