KT 20: 4.2.2 Assessment of a Country as a Market Flashcards
1
Q
Assessment of a country as a market
A
means weighing up the market strengths of one country against another.
2
Q
Disposable income
A
household earnings minus direct taxes such as income tax and national insurance.
3
Q
Market attractiveness
A
an analysis of the current and future sales and profit potential of a country or a market.
