L23 - PESTLE Analysis Flashcards
1
Q
What is PESTLE Analysis?
A
- Focuses on the external business environment of the company
- Track external factors that can affect the activities an position of the company
- Useful when considering a new product, strategy, project, etc
- Focuses on factors in the environment of the company
- P - political
- E - economic
- S - social/cultural
- T - technological
- L - legal
- E - Environmental Issues
2
Q
Give a Breakdown on PESTLE ANALYSIS
A
3
Q
How does Policts relate to PESTLE?
A
- Factors relating to
- Tax
- Trade
- Employment
- Gov stability
4
Q
How does economics relate to PESTLE?
A
- Inflation
- Growth
- Interest
- Unemployment
5
Q
How does culture and society realte to PESTLE?
A
Factors which can influence the viability of products/services
- Culture
- Education
- Lifestyle
- Demographics
6
Q
How does technology relate to PESTLE?
A
- Technological developments needing to be explored
- In terms of barriers
- Advantages for the business
7
Q
How does Legal realte to PESTLE?
A
- Factors that can impact current and future legal requirements
- Consumer
- Labour
- Health and safty
- Industry regulations
8
Q
How does the enviroment realte to PESTLE?
A
- Factors that have to do with
- Geography
- Environmental Regulations
- Public attitudes
9
Q
Perform a PESTLE Analysis on ATOM
A
