L4: MODELS OF COMMUNICATION

Question 1

What are the 3 model-categories of communication

Answer 1

Linear, Interactive, Transactional Models

Question 2

Public Announcement, TV Commercial, Written Memo, Marketing Campaigns

Answer 2

Linear Model

Question 3

2-way process with feedback in a somewhat sequential manner. Sender -> Receiver, not simultaneous. It ends there.

Answer 3

Interactive Model

Question 4

There is a clear distinction of who the sender and the receiver is. Pero it ends there na lang, hindi siya cycle of continuous communication.

Answer 4

Interactive Model

Question 5

Team meeting

Answer 5

Interactive Model

Question 6

Simultaneous, interactive process. Participants are both senders and receivers. Continuous and outgoing exchange rather than a sequential one.

Answer 6

Transactional Model

Question 7

4 Model of Communication under LINEAR Model

Answer 7

Aristotle, Lasswell, Shannon-Weaver, Berlo’s SMCR

Question 8

speaker > speech > occasion > audience > effect

Answer 8

Aristotle Model

Question 9

Which linear model focuses on PERSUASIVE communication?

Answer 9

Aristotle Model

Question 10

There are four types of approach in Aristotle’s Model of Communication. What are they?

Answer 10

(1) Ethos - Credibility
(2) Pathos - Emotions
(3) Logos - Logic
(4) Call to Action

Question 11

Which Aristotle Approach makes the sender establish their CREDIBILITY and expertise on a topic to gain the receiver’s trust?

Answer 11

Ethos

Question 12

Which Aristotle Approach makes the sender appeal to the receiver’s EMOTIONS to create connection and influence thei decison-making?

Answer 12

Pathos

Question 13

Which Aristotle Approach makes the sender use LOGICAL arguments and evidence to back their message - stats, facts

Answer 13

Logos

Question 14

Which Aristotle Approach makes the sender end the convo by encouraging the recipient to take a particular ACTION - purchase a product, backing a cause, altering their behavior

Answer 14

Call to Action

Question 15

Who: Communicator > Says What: Msg > In Which Channel: Medium > To Whom: Receiver > With What: Effect

Answer 15

Lasswell’s Model

Question 16

Which Aristotle Approach offers a structured appoach to understand the basic elements of communication: sender msg channel audience effect

Answer 16

Lasswell’s

Question 17

In Lasswell’s, what’s the “with what effect” part?

Answer 17

Tells whether the message was understood, had influenced opinions or prompted desired actions

Question 18

Sender > Encoder > Channel > Decoder > Receiver —–> Feedback——> Sender

Noise affects channel

Answer 18

Shannon-Weaver Model

Question 19

One of the most foundational models in the field of communication theory ; recognizes “noise”

Answer 19

Shannon-Weaver Model

Question 20

Source > Message > Channel > Receiver

Sender & Receiver must have some commonalities for their communication to be successful

Answer 20

Berlo’s SMCR Model

Question 21

2 Models under Interactive Model

Answer 21

(1) Osgood-Schramm (2) Wesley-Maclean

Question 22

Encoder/Interpreter/Decoder -> Message -> Decoder/Interpreter/Encoder -> Message

Answer 22

Osgood-Schramm Model

Question 23

Under Interactive Model, this is a circular model where everyone involved are treated equally;

sender & receiver are identified as two parts of a valuable conversation rather than differentiated

Answer 23

Osgood-Schramm

Question 24

Xvn -> A -> C -> B bla bla basta

Answer 24

Wesley-Maclean Model

Question 25

Under Interactive Model, which model recognizes the various factors within a group, such as environmental and cultural elements? This also says the process begins with enviro factors rather than a sender

Answer 25

Wesley-Maclean

Question 26

Under Interactive Model, which includes NINE components: Enviro Factors, Sender, Receiver, gatekeeper, Feedback, Sensory Experience, Object of Orientation (Sender & Receiver)

Answer 26

Wesley-Maclean Model

Question 27

2 Models under Transactional Model

Answer 27

(1) Barlund's (2) Dance's Helical

Question 28

Under Transactional Model, this emphasizes that comm is not a one-way process, but rather a simultaneous exchange of msgs b/w sender and receiver + verbal, non-verbal cues play crucial roles

Answer 28

Barlund's Model

Question 29

Under Transactional Model, which model is this: Discussion with a roomie. You nod to them as approval. Your face says you disagree on the other.

Answer 29

Barlund's

Question 30

Spiral.

Answer 30

Dance's Helical Model

Question 31

Under Transactional Model, this model says comm is a cont, evoving process

Answer 31

Dance's Helical Model

Question 32

Under Transactional Model, this evolves over time, encourages ongoing learning, comm cont evolves and builds upon previous interactions

Answer 32

Dance's Helical Model

Question 33

Student-Teacher discussion on complex topics. As time pass by, both parties have grown rich knowledge and understading within the topic.

Answer 33

Dance's Helical Model