Language of Campaign and Advocacy Flashcards

(30 cards)

1
Q

public support of an idea, plan, or way of doing something; process of supporting a cause or proposal

A

Advocacy

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2
Q

to try to achieve something such as the election of someone, by taking part in a number of planned activities

A

Campaign

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3
Q

providing equal access to opportunities and resources for people who may be excluded or marginalized

A

Inclusiveness

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4
Q

use of peaceful means and not force to bring about political or social change

A

Nonviolence

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5
Q

short and clear

A

Concise

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6
Q

polite and showing respect

A

Courteous

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7
Q

says language is a system of signs that express ideas, comparable to a system of writing

A

Ferdinand de Saussure

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8
Q

says language is purely human and non-instinctive method of communicating ideas

A

Edward Sapir

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9
Q

says language is an expression of ideas by means of speech-sounds combined into words and sentences

A

Henry Sweet

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10
Q

3 campaign characteristics

A

style, inclusiveness, and nonviolence

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11
Q

refers to the type of language and phrasing used, plus their effect on the audience; clarity and appropriateness

A

style

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12
Q

2 styles

A

direct/plain and indirect/ornate

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13
Q

direct delivery of statements

A

direct style/plain

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14
Q

flowery words in language

A

indirect style/ornate

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15
Q

4 questions of clarity and appropriateness

A
  1. fit speaking pattern
  2. adapt to audience
  3. suitable for the context
  4. appropriate for topic of speech
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16
Q

language devoid of discriminatory perspective

A

inclusiveness

17
Q

campaign speech free from derogatory remarks and obscene words

18
Q

4 parts of campaign

A

introduction, summary of qualifications, foundational ideas, conclusion

19
Q

4 key elements of advocacy

A
  1. functioning by speaking out, acting, or writing
  2. minimal conflict of interest
  3. promotion of person’s welfare, well-being, and justice
  4. vigor of action
20
Q

if you have an advocacy, you act on it; your advocacy is an active issue

A

functioning by speaking out, acting, or writing

21
Q

an advocate knows their interests and needs, and makes sure not it is not in conflict of what they are advocating for

A

minimal conflict of interest

22
Q

an advocate does this because the well-being of the disadvantaged are often at risk

A

promotion of person’s welfare, well-being, and justice

23
Q

advocacy requires fervor and depth of feelings; taking the lead, having a sense of urgency

A

vigor of action

24
Q

3C’s of advocacy

A
  1. Be courteous at all times
  2. Be candid
  3. Be concise
25
Outline of advocacy speech
1. opening statement 2. issue 3. arguments 4. facts 5. conclusion
26
states the main point of the advocacy and a brief background
opening statement
27
refers to the concern you are advocating for
issue
28
your position on the issue
arguments
29
support your position with pieces of evidence
facts
30
conclude with a thought-provoking statement convincing the audience to stand with your cause
conclusion