Lars Lecture Flashcards
Learing models (106 cards)
(Customer Value Pyramid)
What are the four levels of value in the Customer Value Pyramid?
Functional, Emotional, Life-Changing, and Social Impact
(Customer Value Pyramid)
How is the Customer Value Pyramid different from Maslow’s hierarchy of needs?
Unlike Maslow’s hierarchy, which requires sequential fulfillment, the Customer Value Pyramid allows companies to provide value at any level based on customer priorities.
(Customer Value Pyramid)
Why is ensuring foundational quality important in the Customer Value Pyramid?
Foundational quality supports customer loyalty and enhances the effectiveness of delivering value at higher levels.
(Customer Value Pyramid)
How does the Customer Value Pyramid influence pricing strategies in businesses?
Addressing higher-level value elements can increase perceived value, enabling businesses to raise Willingness to Pay (WTP) and improve customer delight or margins.
(Customer Value Pyramid)
Describe how a company could strategically combine elements from different levels of the pyramid to create a unique value proposition.
A company could combine functional benefits (e.g., cost savings) with emotional value (e.g., reduced anxiety) and life-changing elements (e.g., helping achieve personal goals) to differentiate its offering and appeal to a broad range of customer priorities.
(Customer Value Pyramid)
What challenges might a company face when attempting to deliver value at the “Social Impact” level, and how could these challenges be addressed?
Challenges include aligning social impact efforts with brand identity, ensuring authenticity, and measuring outcomes. These can be addressed by embedding social initiatives into the core business model, engaging stakeholders, and transparently communicating impact.
(Business Value Model? (Gregor et al 2006)
What are the four key areas of value creation in the Business Value Model? (Gregor et al 2006)
Informational, Transactional, Strategic, and Transformational.
(Business Value Model? (Gregor et al 2006)
What is the primary purpose of the Business Value Model?
To help businesses understand how activities and innovations contribute to operational efficiency, competitive advantage, and growth
(Business Value Model? (Gregor et al 2006)
How can businesses transition from achieving transactional value to transformational value?
By leveraging technology or innovation to fundamentally alter business models, focusing on new revenue streams, and adopting disruptive practices that redefine traditional processes.
(Business Value Model? (Gregor et al 2006)
What are some limitations of focusing solely on informational or transactional value?
It limits long-term growth potential and competitive advantage, as these areas focus on operational efficiency rather than strategic or transformational innovation.
(Value Stick (Oberholtzer-Gee, 2024)
What are the four main components of the Value Stick (Oberholtzer-Gee, 2024)
Willingness to Pay (WTP), Customer Price, Compensation/Supplier Price, and Willingness to Sell (WTS)
(Value Stick (Oberholtzer-Gee, 2024)
What is “Customer Delight” in the Value Stick model?
It is the difference between the customer’s WTP and the actual price they pay.
(Value Stick (Oberholtzer-Gee, 2024)
How can lowering the WTS contribute to both employee satisfaction and firm profitability
By improving working conditions, offering better relationships, or enhancing reputation, companies can lower WTS, reduce costs, and increase employee satisfaction simultaneously.
(Value Stick (Oberholtzer-Gee, 2024)
Explain how the Value Stick can guide a company in balancing stakeholder value.
By adjusting components like WTP and WTS strategically, the model ensures equitable value distribution among customers, suppliers, employees, and the firm, thus aligning profitability with stakeholder satisfaction.
(Business Value Model? (Gregor et al 2006)
How does the “Strategic” area differ from the “Transactional” area in value creation? (Value Creation (Gregor et al., 2006) -> )
The “Strategic” area focuses on competitive advantage and market differentiation, while the “Transactional” area is about streamlining processes for efficiency and cost reduction.
(Business Value Model? (Gregor et al 2006)
Provide an example of how a company could transition from focusing on informational value to transformational value.
A retail company might begin by analyzing purchase trends (informational) and then leverage this data to develop a new subscription model for personalized customer experiences (transformational).
(Business Value Model? (Gregor et al 2006)
Why is the transformational area considered the most challenging to achieve, and what capabilities does it require?
It requires fundamental changes in business models, significant resource reallocation, and the ability to innovate and disrupt traditional processes, which demand strong dynamic capabilities and strategic foresight.
Building Blocks of Digital Transformation Process (Vial, 2019)
What are the eight building blocks of the digital transformation process described by Vial (2019)?
Use of digital technologies, Disruptions, Strategic responses, Changes in value creation paths, Structural changes, Organizational barriers, Negative impacts, and Positive impacts.
Building Blocks of Digital Transformation Process (Vial, 2019)
What does “Disruptions” refer to in the context of digital transformation?
It refers to the challenges that digital technologies pose to traditional business models and market dynamics
Building Blocks of Digital Transformation Process (Vial, 2019)
How can structural changes enable successful digital transformation?
By altering hierarchies, roles, and communication channels, organizations can create a more agile and adaptable environment that supports new digital initiatives and strategies.
Building Blocks of Digital Transformation Process (Vial, 2019)
Explain the role of overcoming organizational barriers in achieving successful digital transformation.
Overcoming resistance to change, addressing skill gaps, and fostering a culture of innovation are crucial for aligning employees and processes with digital transformation goals, ensuring long-term success.
Classic and Useful Business Cases (Nielsen & Persson, 2017)
What is the primary focus of a “classic” business case?
It focuses on financial metrics like ROI and NPV to justify a project.
Classic and Useful Business Cases (Nielsen & Persson, 2017)
How is a “useful” business case different from a “classic” business case?
A “useful” business case is dynamic, broader in value assessment (including strategic, operational, and social value), and revisited throughout the project lifecycle.
Classic and Useful Business Cases (Nielsen & Persson, 2017)
Why is it important to revisit a business case during and after a project?
Revisiting ensures alignment with evolving priorities, tracks progress, adjusts for unforeseen changes, and measures the realized benefits to inform future initiatives.