Launch Flashcards
Bumper ads: add bumpers for incremental reach
5 points/sb
Galaxy or self-initiated
Adoption occurs when bumper ad spend >$0. Launch in campaign in which no bumper ad spend occurred in the account in prior 28 days
Display ads: launch intent campaign
11 points/sb
Galaxy or self-initiated
Account has no spend in past 28 days from smart display or smart shopping; account has no spend from intent-based audiences (in market or custom intent) from display campaigns in last 28 days
tCPA or max conversions
Local campaigns: adopt
6 points/sb
Galaxy or self-initiated
Account incurs >$0 local campaign spend when it had no spend in past 28 days. Local campaign = selecting “local store visits and promotions” marketing objective
Local targeting - launch campaign in new export markets
11 points/sb
Galaxy or self-initiated
Localized ads across either search, display, video, or shopping leading to launch in a new market (country). New = 0< spend < $10 USD in past 28 days. Summed revenue must be above both $5 USD and program’s base spend Band in 14 day adoption period
Smart Display Campaign
25 points/sb
Galaxy or self-initiated
Eligibility: no SDC spend in last 28 days; account must have >50 display conversions or >100 search conversions and >$1000 spend in last 30 days
Smart shopping campaign: adopt
12 points/sb
Galaxy or self-initiated
No smart shopping spend in last 28 days
Account needs to have merchant center product feed, has CT and remarketing list w/ >= 100 users active in the past 7 days; shopping campaign does not have a shared budget
Trueview for Action
10 points/sb
Galaxy or self-initiated
Add at least 1 trueview for action campaign to an account that didn’t have this type 28 days before
Running video with Google Ads conversion tracking, but no TV4A or spending on search and display, has video asset and Google Ads conversion tracking/uses auto bidding on search/display
