Leadership Principles Flashcards
(33 cards)
Name five of the 14 leadership principles
- customer obsession
- ownership
- invent and simplify
- are right, a lot
- learn and be curious
Name five more of the 14 leadership principles.
- hire and develop the best
- insist on the highest standards
- think big
- bias for action
- frugality
Name the last four of the 14 leadership principles.
- earn trust
- dive deep
- have backbone; disagree and commit
- deliver results
customer obsession.
Leaders start with the customer and work backwards. Work hard to earn cust trust.
ownership.
Leaders are owners. They think long-term, and don’t sacrifice long-term value for short-term results. Never say “that’s not my job”. Act on behalf of whole co, not just their team.
invent and simplify.
Find ways to simplify. Look for ideas externally and everywhere.
are right, a lot.
Leaders are right a lot, have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.
learn and be curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
hire and develop the best
Leaders raise the performance bar with every hire and promotion. They develop and coach others.
insist on the highest standards
Leaders have relentlessly high standards, and are continually raising the bar. No defects. Problems are fixed and stay fixed.
think big
Leaders create and communicate a bold direction that inspires results. They look around corners for ways to serve customers.
bias for action
Speed matters. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
frugality
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention.
earn trust
Listen attentively, speak candidly, treat others respectfully. Be vocally self-critical. Benchmark yourself against the best.
dive deep
Operate at all levels, stay connected to the details, audit frequently, and be skeptical where metrics & anecdote differ. No task is beneath me.
have backbone; disagree and commit.
Respectfully challenge decisions when they disagree. Have conviction and be tenacious. Don’t compromise for the sake of social cohesion. Decide and commit wholely.
deliver results
Focus on the key inputs and deliver them with the right quality & in a timely fashion. Never settle.
When did Amazon launch?
1995
What is Amazon’s mission?
To be the Earth’s most customer-centric company.
What is customer-centric?
Everything begins ends with the customer top of mind. Start with the customer and work backwards.
What does “It’s always Day 1” mean?
Amazon’s approach remains the same as it was on its first day: to make smart, fast decisions, stay nimble, innovate invent, and focus on delighting customers.
What concept is Amazon built on?
The concept of a virtuous cycle focused on the customer. This was written on a napkin by Jeff Bezos.
Who began Amazon?
Jeff Bezos
What does Jeff Bezos do annually?
Writes a letter to shareholders.
