Learning Aim C Flashcards
(154 cards)
1
Q
A
2
Q
Front:
A
3
Q
- Benefits
A
features and functions of tangible and intangible products:
4
Q
Back:
A
5
Q
- design – functionality
A
ergonomics
6
Q
- technology – interface
A
supportive technology
7
Q
- aesthetics – visual appearance
A
style
8
Q
- unique selling point (USP)
A
9
Q
- branding – brand personality and brand image
A
10
Q
A
11
Q
A
12
Q
Front:
A
13
Q
- Augmented product:
A
14
Q
Back:
A
15
Q
- delivery
A
16
Q
- warranty
A
17
Q
- customer service
A
18
Q
- installation
A
19
Q
- after-sales service
A
20
Q
A
21
Q
A
22
Q
Front:
A
23
Q
- Product life cycle:
A
24
Q
Back:
A
25
- development
26
- introduction
27
- growth
28
- maturity
29
- decline
30
- diffusion of innovation
31
---
32
### **Flashcard 4**
33
**Front:**
34
- Factors that determine pricing strategy:
35
**Back:**
36
- USPs
37
- product differentiation (design
performance
38
- amount of competition (physical and digital)
39
- stage in product life cycle
40
- costs and need to make a profit
41
---
42
### **Flashcard 5**
43
**Front:**
44
- Pricing strategies:
45
**Back:**
46
- penetration
47
- skimming
48
- competitor-based
49
- cost-plus
50
- premium
51
- psychological
52
- destroyer
53
---
54
### **Flashcard 6**
55
**Front:**
56
- Place distribution methods:
57
**Back:**
58
- physical location (bricks and mortar)
59
- digital sales (clicks)/e-commerce/apps
60
- bricks and clicks
61
- means of distributing product
62
---
63
### **Flashcard 7**
64
**Front:**
65
- Promotion channels:
66
**Back:**
67
- print (newspaper
magazine
68
- digital (streaming
email
69
- broadcast (TV
radio)
70
- traditional (direct mail
telephone
71
---
72
### **Flashcard 8**
73
**Front:**
74
- Promotion methods:
75
**Back:**
76
- advertising (above/below the line)
77
- sponsorship/endorsement
78
- public relations (PR/OPR)
79
- social media/influencers
80
- personal selling/special offers
81
- product placement
82
- trade shows/events
83
- guerrilla marketing
84
---
85
### **Flashcard 9**
86
**Front:**
87
- Employees must:
88
**Back:**
89
- be appropriately trained
90
- be motivated
91
- be suited to the role
92
- have the right attitude
93
- give consistent/reliable service
94
- exceed expectations
95
- buy into brand concept
96
---
97
### **Flashcard 10**
98
**Front:**
99
- Process elements:
100
**Back:**
101
- handling orders
102
- delivery methods
103
- customer service process
104
---
105
### **Flashcard 11**
106
**Front:**
107
- Physical evidence includes:
108
**Back:**
109
- product-related (signage
displays
110
- environment (ambience
mood
111
- online/digital media
112
---
113
### **Flashcard 12**
114
**Front:**
115
- Benefits of coordinated marketing mix:
116
**Back:**
117
- organisational focus
118
- maximised synergy
119
- budget economies
120
- clear brand positioning
121
- competitive advantage
122
- integrated customer journeys
123
---
124
### **Flashcard 13**
125
**Front:**
126
- Marketing mix in B2B contexts:
127
**Back:**
128
- importance of price/negotiation
129
- personal selling/trade promotion
130
- relationships/service
131
---
132
### **Flashcard 14**
133
**Front:**
134
- Impact of digital technology:
135
**Back:**
136
- instant communication
137
- increased data
138
- encourages innovation
139
- broader customer base
140
- price transparency
141
Benefits, features and functions of tangible and intangible products
- design – functionality, ergonomics, usability, experience
- technology – interface, supportive technology, peripheral technology
- aesthetics – visual appearance, style, colour scheme, packaging
- unique selling point (USP)
- branding – brand personality and brand image
142
Augmented product
- delivery
- warranty
- customer service
- installation
- after-sales service
143
Product life cycle
- development
- introduction
- growth
- maturity
- decline
- diffusion of innovation
144
Factors that determine pricing strategy
- USPs
- product differentiation (design, performance, branding)
- amount of competition (physical and digital)
- stage in product life cycle
- costs and need to make a profit
145
Pricing strategies
- penetration
- skimming
- competitor-based
- cost-plus
- premium
- psychological
- destroyer
146
Place distribution methods
- physical location (bricks and mortar)
- digital sales (clicks)/e-commerce/apps
- bricks and clicks
- means of distributing product
147
Promotion channels
- print (newspaper, magazine, billboards, etc.)
- digital (streaming, email, social media)
- broadcast (TV, radio)
- traditional (direct mail, telephone, face-to-face)
148
Promotion methods
- advertising (above/below the line)
- sponsorship/endorsement
- public relations (PR/OPR)
- social media/influencers
- personal selling/special offers
- product placement
- trade shows/events
- guerrilla marketing
149
Employees must
- be appropriately trained
- be motivated
- be suited to the role
- have the right attitude
- give consistent/reliable service
- exceed expectations
- buy into brand concept
150
Process elements
- handling orders
- delivery methods
- customer service process
151
Physical evidence includes
- product-related (signage, displays, uniforms)
- environment (ambience, mood, sensory elements)
- online/digital media
152
Benefits of coordinated marketing mix
- organisational focus
- maximised synergy
- budget economies
- clear brand positioning
- competitive advantage
- integrated customer journeys
153
Marketing mix in B2B contexts
- importance of price/negotiation
- personal selling/trade promotion
- relationships/service
154
Impact of digital technology
- instant communication
- increased data
- encourages innovation
- broader customer base
- price transparency
