Learning unit 3

Question 1

What is Marketing Information system

Answer 1

A Mis continually gathers, accesses and analyses information that marketing mangers need to make decisions . It’s easy to set up and use within an organisation, it is also known as intranet

Question 2

Market research?

Answer 2

Is a procedure used to develpo and analyse new info to help marketing managers make decsions eg increase in products such as applaiances

Question 3

Intranet?

Answer 3

Is a system for linking computers within a company, the intranet is accessible by and limited to employees and information is available on demand

Question 4

Importance of marketing research

Answer 4

Marketing research helps marketers understand customers, identify opportunities, and make informed decisions to improve strategies and reduce risks.

Question 5

The marketing process

Answer 5

1. Define the problem
2. Analyse the situation
3. Getting the problem specific data
4. Interpreting the data
5. Solving the problem

Question 6

1. Define the Problem:

Answer 6

Define the Problem: Clearly identify the issue or opportunity to focus on.

Question 7

2.Analyse the Situation

Answer 7

Gather background information to understand the context.

Question 8

3. Getting the problem specific data:

Answer 8

Collect relevant, problem-specific data.

Question 9

4. Interpreting the data

Answer 9

Analyse the collected data to uncover trends, patterns, and insights that provide clarity on the issue.

Question 10

5. Solving the Problem

Answer 10

Use the insights to make informed decisions and develop strategies to address the problem.

Question 11

Diffrncece between Qualitative research and Quantitative research

Answer 11

Qualitative Research focuses on exploring experiences and insights through non-numerical data like interviews and observations.

Quantitative Research deals with numerical data, using surveys or experiments to quantify variables and identify patterns.