lec 5: Strategic Management Flashcards
(31 cards)
what is meant strategies?
the decisions and actions that determine the long-run performance for organization.
what is meant strategic management?
process that manages do to develop an organization’s strategies.
why is strategic management important?
(RRC)
- results in higher organization performs.
-requires managers to examine and adapt to business environment changes.
- coordinates diverse organization unit.
strategic management process
planning
implementation
evaluation
planning in strategic management process contains:
- identify organization’s current mission, goals and strategies
SWOT analysis:
2 - external analysis: opportunities, threats
3- internal analysis:
strengths, weaknesses - formulate strategies
implementation in strategic management process contains:
- implement strategies
evaluation in strategic management process contains:
- evaluate results
what is meant by mission?
a statement of purpose of an organization.
what is meant by goals?
measurable performance targets that sets the foundation for further planning.
what is meant by external analysis?
environmental scanning of specific and general environments
why is external analysis important?
it focuses on identifying opportunities and threats.
what is meant by opportunities?
external factors in business or general environments that are likely to contribute to the success of the organization.
what is meant by threats?
external factors that you have no control over and could affect the organization negatively.
what is meant by internal analysis?
assessing organization resources, capabilities, and activities.
what is meant by weaknesses?
can place the firm at a competitive disadvantages.
why is internal analysis important?
- analyzing financial and physical assets.
-assessing intangible assets(employee’s skills, culture, corporate reputation).
what is meant by SWOT?
S: strengths
W:weaknesses
O:opportunities
T: threats
its a framework that analysis the org’s internal strengths and weaknesses and the external environment
what to consider while formulating strategies?
- develop and evaluate strategic alternatives.
- select appropriate strategies for all levels in the organization that provide relative advantages over competitors
- match organizational strengths to environmental opportunities
- correct weakness and guard against threats
how to achieve effective strategy implementation?
by matching organizational structure and activities to its requirements.
why is step6: evaluate results is important?
to check how effective the strategy implemented was
what are the types of organizational strategies?
- competitive
- competitive
- functional
what is meant by corporate strategy?
specifics what business a company is in or wants to be in and what it wants to do with those businesses.
types of corporate strategy
- growth: expansion into new products and markets.
- stability: maintenance of the status quo
- renewal: examination of organization weaknesses that are leading to performance declines.
types of growth strategy
- concentration
- vertical integration
- horizontal integration
- diversification