Lecture 1 Flashcards
(12 cards)
What is Facilitation
It deals with making product the available or accessible buyer.
What is the core concept of distribution?
Availability
Spatial availability
Need to make a product available in a given market area
Form Availability
Need to make a product available in different forms and sizes e.g. powder, liquid; can, six pack, I litre, ¼ litre.
Assortment Availability
Need to make a product available as part of an assortment that customers want a one location. e.g. biscuits, bleach, flour, meat are available at supermarkets etc.
Temporal Availability
Need to make a product available at the times required or requested.
Quantity Availability
Need to make a product available in the amounts required.
Possession Availability
Need to facilitate or make a product available for possession as desired by the buyer.
What is Distribution?
Distribution is the process of moving goods from the point of production to the point of consumption
Distribution: Modern View
Distribution is the process of delivering customer service subject to organizational objectives and constraints
Customer Service Concept
Customer service is all the utilities and behaviours which a customer expects from an organization in transacting business with it.
Distribution Management : Working Definition
Distribution is the application of management principles to the movement of products from the point of production to the point of consumption.
