Lecture 1-6

Question 1

What is the point size for the leading?

Answer 1

+2

Question 2

How many characters are in a single column of a text?

Answer 2

66

Question 3

What are the problems with justification?

Answer 3

rivers & gullies

Question 4

What does rhythm use?

Answer 4

vertical & horizontal movement

Question 5

What should rhythm have?

Answer 5

a pattern

Question 6

What is the overall darkness and lightness?

Answer 6

color

Question 7

What can be great impact on alignment?

Answer 7

vertical & horizontal movement

Question 8

In alignment, what is the easiest way for people to read?

Answer 8

left-to-right, top-to-bottom

Question 9

Left-alignment with sidebars, lists, & high content is an example of?

Answer 9

ragged-edge alignment

Question 10

What is smooth text in alignment?

Answer 10

balanced ragged edge

Question 11

What counts the number of characters including spaces on a single line (it defines the width of a column)?

Answer 11

line length

Question 12

What is the minimum characters for line length?

Answer 12

40

Question 13

What is the maximum characters for line length?

Answer 13

85-90

Question 14

What solves problems?

Answer 14

Design

Question 15

What allows you to understand how designs are processed?

Answer 15

Visual Hierarchy

Question 16

What must you maintain throughout a design?

Answer 16

Consistency

Question 17

What is the golden ratio in a design?

Answer 17

Devine Proportions

Question 18

Dividing an image into nine parts is called?

Answer 18

Rule of Third

Question 19

What are the portions left empty?

Answer 19

White Space

Question 20

What is the expression of a typeface?

Answer 20

Font

Question 21

What is the visual design of letter forms?

Answer 21

Typeface

Question 22

It was used for tally marks to count the number of sheeps (ex. “wedge shaped”, “symbols for 5 and 10”)?

Answer 22

Cuneiform

Question 23

What conveys meaning through a pictorial resemblance to physical objects?

Answer 23

Pictograph

Question 24

A graphic symbol that represents an idea or concept?

Answer 24

Ideogram

Question 25

A spoken language that had 24 consonants and was difficult to read for Egyptians?

Answer 25

Hieroglyphics

Question 26

The concept that an image can represent a sound is?

Answer 26

Rebus Principle

Question 27

The first alphabet created to represent a spoken language for a culture?

Answer 27

Phoenician Alphabet

Question 28

What's measured from baseline to baseline? (Hint" 12/14pt.)

Answer 28

Leading

Question 29

It's an effective way of incorporating asymmetry and visual interest?

Answer 29

Diagonal Text

Question 30

Why are Grids important?

Answer 30

organization/structure readability/communication aesthetics status/visibility

Question 31

What is a very short line usually one word, or the end of a hyphenated word at the end of a paragraph or column? (Hint: Leaves too much white space)

Answer 31

Widow

Question 32

What is a single word or very short line, except it appears at the beginning of a column or a page? (Hint: results in poor horizontal alignment at the top of the column or page)

Answer 32

Orphan

Question 33

What is used to link two or more words or fragments together?

Answer 33

Hyphen

Question 34

It is the width of the lowercase n and used to connect values in a range (Hint: 1:30–4:10PM)

Answer 34

En dash

Question 35

It is the width of the lowercase m and used to indicate a change in tone (Hint: can be similar to how brackets or commas are used within a sentence.

Answer 35

Em dash

Question 36

It’s known as smart quotes or curly quotes

Answer 36

Quotation marks

Question 37

It resembles a #9 that is possessive and create contractions

Answer 37

Apostrophe

Question 38

It resembles the #6 and quotations within | quotations

Answer 38

Single opening quotation

Question 39

These will also break if placed at the end of a line.

Answer 39

Ellipsis glyph

Question 40

It should be used for measurements (also known as a straight quote)

Answer 40

Measurement marks

Question 41

What utilize imagery and visuals that convey a abstract representation of a company?

Answer 41

iconic/symbolic

Question 42

Is a personified character that represents the company.

Answer 42

mascot

Question 43

What incorporates the company/brand name into a unique style type?

Answer 43

wordmark/logotype

Question 44

What has both a wordmark and a logotype? (Hint: iconic/symbolic & wordmark/logotype)

Answer 44

combination marks

Question 45

A symbol that can be used as part of a combination mark/independently. (Hint: In web design it's as a favicon)

Answer 45

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