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Typography > Lecture 1-6 > Flashcards

Lecture 1-6 Flashcards

1
Q

What is the point size for the leading?

A

+2

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2
Q

How many characters are in a single column of a text?

A

66

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3
Q

What are the problems with justification?

A

rivers & gullies

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4
Q

What does rhythm use?

A

vertical & horizontal movement

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5
Q

What should rhythm have?

A

a pattern

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6
Q

What is the overall darkness and lightness?

A

color

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7
Q

What can be great impact on alignment?

A

vertical & horizontal movement

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8
Q

In alignment, what is the easiest way for people to read?

A

left-to-right, top-to-bottom

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9
Q

Left-alignment with sidebars, lists, & high content is an example of?

A

ragged-edge alignment

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10
Q

What is smooth text in alignment?

A

balanced ragged edge

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11
Q

What counts the number of characters including spaces on a single line (it defines the width of a column)?

A

line length

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12
Q

What is the minimum characters for line length?

A

40

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13
Q

What is the maximum characters for line length?

A

85-90

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14
Q

What solves problems?

A

Design

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15
Q

What allows you to understand how designs are processed?

A

Visual Hierarchy

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16
Q

What must you maintain throughout a design?

A

Consistency

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17
Q

What is the golden ratio in a design?

A

Devine Proportions

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18
Q

Dividing an image into nine parts is called?

A

Rule of Third

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19
Q

What are the portions left empty?

A

White Space

20
Q

What is the expression of a typeface?

A

Font

21
Q

What is the visual design of letter forms?

A

Typeface

22
Q

It was used for tally marks to count the number of sheeps (ex. “wedge shaped”, “symbols for 5 and 10”)?

A

Cuneiform

23
Q

What conveys meaning through a pictorial resemblance to physical objects?

A

Pictograph

24
Q

A graphic symbol that represents an idea or concept?

A

Ideogram

25
Q

A spoken language that had 24 consonants and was difficult to read for Egyptians?

A

Hieroglyphics

26
Q

The concept that an image can represent a sound is?

A

Rebus Principle

27
Q

The first alphabet created to represent a spoken language for a culture?

A

Phoenician Alphabet

28
Q

What’s measured from baseline to baseline? (Hint” 12/14pt.)

A

Leading

29
Q

It’s an effective way of incorporating asymmetry and visual interest?

A

Diagonal Text

30
Q

Why are Grids important?

A

organization/structure
readability/communication
aesthetics
status/visibility

31
Q

What is a very short line usually one word, or the end of a hyphenated word at the end of a paragraph or column? (Hint: Leaves too much white space)

A

Widow

32
Q

What is a single word or very short line, except it appears at the beginning of a column or a page? (Hint: results in poor horizontal alignment at the top of the column or page)

A

Orphan

33
Q

What is used to link two or more words or fragments together?

A

Hyphen

34
Q

It is the width of the lowercase n and used to connect values in a range (Hint: 1:30–4:10PM)

A

En dash

35
Q

It is the width of the lowercase m and used to indicate a change in tone (Hint: can be similar to how brackets or commas are used within a sentence.

A

Em dash

36
Q

It’s known as smart quotes or curly quotes

A

Quotation marks

37
Q

It resembles a #9 that is possessive and create contractions

A

Apostrophe

38
Q

It resembles the #6 and quotations within

quotations

A

Single opening quotation

39
Q

These will also break if placed at the end of a line.

A

Ellipsis glyph

40
Q

It should be used for measurements (also known as a straight quote)

A

Measurement marks

41
Q

What utilize imagery and visuals that convey a abstract representation of a company?

A

iconic/symbolic

42
Q

Is a personified character that represents the company.

A

mascot

43
Q

What incorporates the company/brand name into a unique style type?

A

wordmark/logotype

44
Q

What has both a wordmark and a logotype? (Hint: iconic/symbolic & wordmark/logotype)

A

combination marks

45
Q

A symbol that can be used as part of a combination mark/independently. (Hint: In web design it’s as a favicon)

A

avatar

Typography (1 decks)

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