lecture 1.1 (R&D) Flashcards
(40 cards)
What is the BioPharmaceutical industry?
An industry which focuses on research, development, manufacturing, marketing and distribution of pharmaceutical products in the context of healthcare.
Both ethical and OTC products can be branded or generic.
true or False
True
Give a few examples of ethical and OTC products
OTC: panadol, Tylenol, paracetamol
Ethical: lipid-lowering drug -Lipitor
Atorvastatin (generic)
Give an example of a class of ethical drug which is generic
Atorvastatin
What are the 4 types of industry players in the pharmaceutical industry?
- Big pharmas (e.g Pfizer, Novartis, Merck, Roche)
- Branded OTC products
- Generics
- Biotechs
Name some third party vendors for research and development and manufacturing support in the pharmaceutical industry
Contract Research Organisations (CROs) –> provide support for early stage research and development
Contract Manufacturing Organisations (CMOs) –> manufacture drugs for pharmas and biotech companies
Name a CRO (contract research organisation),
IQVIA
Name a CMO (contract manufacturing organisation)
Thermo Fisher Scientific
What is the industry approach to doctors/hospitals?
Sales force and marketing with medical services support, Multichannel marketing / Omnichannel marketing.
What is the industry approach to pharmacies?
Trade Deals. Discounts/ rebates. On site promotion. Posters
What is the industry approach to government hospitals and clinics?
Multi-level approach: sales and marketing, medical services / clinical trials, logistic support, cost benefit analysis (pharmacoeconomics).
What is the industry approach to public?
Advertising, Internet, Social media, Use of celebrities etc, company patient clubs
What is the value of medicine?
- save lives and increase life expectancy
- improve quality of life
- new drugs and vaccines to reduce total health care costs
- contribute to economy
What are some cancers that have had a reduction in occurrences since innovations in Pharma over the past couple of decades?
Lung cancer
Breast cancer
Colorectal cancer
prostrate cancer
How has biopharma benefitted society over the past few decades?
- 35% increase in life expectancy from 1990-2015
- Covid 19 crisis: 1.6mln lives saved through vaccines and drugs
- heart failure and heart attack rates declining
- reduce health care costs
How do medicines and vaccines produced by pharmas contribute to reduction in health care costs?
Newer drugs shorten hospitalisation, improve remission rates and save total treatment costs
Give some examples of medicines or vaccines reducing health care costs.
- statins cutting heart attack surgeries
- new hepatitis C drugs reduce liver transplants
- newer antidepressants cutting cost on psychiatrists
What is the contribution of biopharma to world economy according to the IFPMA 2024 report on economic impact of the global pharma industry?
- contribution of USD 2,295 bln in 2022
- support 74.9mln jobs
What are some breakthroughs in biopharma industries in 21st century?
- Recombinant technology used for production of very high-quality Insulin (biologics)
- Monoclonal antibodies for cancer treatment
- Newer Cancer therapies like Immunotherapy (Keytruda)
- Antisense therapy for rare diseases which are untreatable in the past
- New vaccines and drugs for Covid 19 pandemic.
Rank the biggest pharmaceutical markets
- North America
- Europe
- Africa, Asia and Australia (excluding China and Japan)
- China
- Japan
- Latin America
What are the top 3 global therapeutic areas?
- oncologies
- anti-diabetics
- immunology
What were the top 10 global Pharma products in 2023?
- keytruda
- comirnaty
- Humira (for rheumatoid arthritis)
- ozempic
What are the sequence of events in the discovery process?
- pre-discovery
- target identification
- target validation
- drug discovery
- early stage –> pharmacokinetic and toxicology test in animal, living cells and computational models
- lead optimisation
- preclinical testing –> test safety of drugs on animals
What is the purpose of phase 1 clinical trial?
to discover if the drug is safe
e.g. pharmacokinetics, pharmacodynamics, side effects