Lecture Flashcards
(4 cards)
1
Q
What are the components/categories of the ‘elements of value triangle’ (B2C)?
A
- Social-Impact elements.
- Life-changing elements.
- Emotional elements.
- Functional elements.
2
Q
What are the components/categories of the ‘elements of value triangle’ (B2B)?
A
- Inspirational value.
- Individual value.
- Ease of doing business value.
- Functional Value.
- Table stakes.
3
Q
What are the components of analysing the new product/service to innovate the business model?
A
- Eliminate.
- Insert.
- Raise.
- Reduce.
- Bundle.
- Unbundle.
4
Q
What is the moral legitimacy problem?
A
Market vs Social problem.
Forces to do the right thing (Accepted by Society)
