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Lecture Flashcards

(4 cards)

1
Q

What are the components/categories of the ‘elements of value triangle’ (B2C)?

A
  • Social-Impact elements.
  • Life-changing elements.
  • Emotional elements.
  • Functional elements.
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2
Q

What are the components/categories of the ‘elements of value triangle’ (B2B)?

A
  • Inspirational value.
  • Individual value.
  • Ease of doing business value.
  • Functional Value.
  • Table stakes.
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3
Q

What are the components of analysing the new product/service to innovate the business model?

A
  • Eliminate.
  • Insert.
  • Raise.
  • Reduce.
  • Bundle.
  • Unbundle.
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4
Q

What is the moral legitimacy problem?

A

Market vs Social problem.

Forces to do the right thing (Accepted by Society)

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