Lecture 3 - Persuasion & Resistance Flashcards
(16 cards)
1
Q
Attitude Change
A
.
2
Q
Persuasion as Identification
A
.
3
Q
Cognitive Dissonance Theory
A
.
4
Q
Self-Concept
A
.
5
Q
Hovland-Yale Model
A
.
6
Q
Source Effects
A
.
7
Q
Message Effects
A
.
8
Q
Target Effects
A
.
9
Q
‘Mere Exposure’ Effect
A
.
10
Q
Order Effects
A
.
11
Q
Primacy Effect
A
.
12
Q
Recency Effect
A
.
13
Q
Elaboration Likelihood Model
A
.
14
Q
Central Route
A
.
15
Q
Peripheral Route
A
.
16
Q
Resistance to Persuasion
A
.
