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MK412 BRAND MANAGEMENT > Lecture 5 - Brand Architecture > Flashcards

Lecture 5 - Brand Architecture Flashcards

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MK412 BRAND MANAGEMENT (10 decks)

Lecture 1 - Role of Brand, Brand Management & Building Brand Equity

Lecture 2 - Brand Orientation

Lecture 3 - Brand Evaluation & Research

Lecture 4 - Brand Segmentation, Targeting & Positioning

Lecture 5 - Brand Architecture

Lecture 6 - Brand Growth

Lecture 7 - Brand Activism

Lecture 8 - Myth, Archetypes & Authenticity

Lecture 9 - Brand for & with Culture

Lecture 10 - Nation, Place & Destination Branding

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