Lecture 7 - Sexuality And Mass Media Flashcards
The media exerts it’s influence in what 3 ways
The agenda setting
Cultivation theory
Social learning theory
What is the agenda setting
Theory that proposes that media influences our thoughts and behaviour by highlighting what we should pay attention to
What is cultivation theory
Theory that proposes that media portrayals create a shared set of values and expectations about reality among media consumers
What is social learning theory in terms of mass media’s influence
A theory that proposes that individuals model characters seen in media, especially those who receive positive rewards
From which perspective do sexual topics and issues that frequently appear in media
The agenda setting
How does, according to cultivation theory, media cultivate certain ideas about sex?
By continuously depicting sex in a similar way, according to societal values and stereotypes
What are the 3 dominant discourses about male sexuality ?
Male sexual desire is ferocious (intense) and omnipresent (always present)
Nonrelational sexuality
Male sexuality is disconnected from emotions and feelings
According to Deborah Tillman what are 3 dominant discourses about sexuality
Women are objects of desire, not subjects of their own desire
Sexuality disconnected from the body (they’re in their head)
Double bind (damned if you, damned if you don’t)
According to Anita sarkeesian what are the 5 aspects of objectification of women in video games
Instrumentality Comodification Interchangeability/fungibility Violability Disposability
How can media representation cause violence
Beliefs, values and attitudes about females and males
What does “women being a toaster” mean
You still cognitively understand that it’s there and what it’s purpose is, even if you don’t use it
(In video games)
