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The Marketing Mix > Lecture 9 - Advertising and Public Relations > Flashcards

Lecture 9 - Advertising and Public Relations Flashcards

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The Marketing Mix (9 decks)

Lecture 1 - Introduction to Marketing

Lecture 2 - Marketing Landscape

Lecture 3 - Service Marketing

Lecture 4 - Product Management and Lifecycle (X)

Lecture 5 - Innovation and New Product Development

Lecture 6 - Pricing (X)

Lecture 7 - Place (Channels of Distribution)

Lecture 8 - Direct Marketing and Sales Promotion

Lecture 9 - Advertising and Public Relations

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