Lecture 9: Psychology

Question 1

Define Ash Conformity Experiment

Answer 1

· Conformity - compliance with standards, rules, laws

• Factors increasing conformity

- Distortion of judgement => believes group is correct
- Avoid discomfort of disagreement

• Factors decreasing conformity

- Partner 
- Write answers => private 

• Types of conformity 
1. Informational = go along coz what they say convinces us they are right  Normative = scared of group disapproving of opposition

Question 2

Define Bystander Effect

Answer 2

• Diffusion of responsibility - reduced sense of personal accountability when in groups with no assigned leader
- Causes change in behaviour of some individuals

• Why they didn’t help

- Don’t have time
- Don’t want to get involved
- Afraid to stand out from crowd , wont take action if no one else had
- Appearance 

• Factors influencing bystander effect 
- Only when other people interact

Leveraging diffusion of responsibility - by displaying leadership, by making it seem personal, target individuals than groups