Lecture one (types of data) Flashcards
(19 cards)
What is data analytics ?
Is the process of collecting, processing, and analysing data to find patterns, trend and insights for decision-making.
Why is data analytics important for businesses ?
It helps businesses make data-driven decisions instead of guessing, improving efficiency and identifying opportunities or risks.
what are the six key steps in data analytics ?
- Collecting data
2.Categorising data - storing data
4.Extracting,Transforming, and Loading(ETL)
5.Analysing data
6.sharing insights
What is the difference between data analytics and data analysis?
Data analytics: A broad field that includes collecting, analysing and making decisions with data.
Data analysis: A part of data analytics that focuses on cleaning, transforming and modelling data to extract insights.
Name the five main types of data analysis
- Text analysis(Data mining)
- Statistical analysis
- Diagnostic analysis
- Predictive analysis
5.prescriptive analysis
Text analysis….(data minning)
examine large sets of data to find patterns trends or useful information.
statistical analysis….
uses statistic numbers and calculation to understand data.
continue definition….
- Text analysis(Data mining)
- Statistical analysis
- Diagnostic analysis
- Predictive analysis
5.prescriptive analysis
predictive analysis….
using data to predict future
Diagnostic analysis….
Looks at past data to understand why something happen.
What is data visualisation ?
The process of presenting data using graphs and charts to make it easier to undertsand
Types of data visualization.
Bar graphs
Pie charts
Line charts
Heatmaps
Scatter plots
what is descriptive data
1.Descriptive data- Collects and present data using tables, graphs to make it easy to understand.
what is inferential statistics ?
- inferential statistics- use sample data to make conclusions or prediction about a bigger population often with hypothesis testing.
Two types of data
categorical qualitative data
Numerical quantitative data
What is categorical data ?
data that describes group or categories, not numbers (e.g. colours, gender)
What is numerical quantitative data ?
data that is measured in numbers and can be counted or calculated(e.g. 170cm,180cm) used for precise measurement.
3 types of categorical data (qualitative)
- nominal data-categories with no ranking or order.
- ordinal data-categories that can be ranked but the gaps between them are not equal or measurable.
- binary data- data with only two possible categories.
2 types of numerical data (quantitative).
- interval (continuous) data- you can count, order and measure it even with decimals
- discrete data- can be counted but only in whole numbers (not decimals)