Lecture one (types of data) Flashcards

(19 cards)

1
Q

What is data analytics ?

A

Is the process of collecting, processing, and analysing data to find patterns, trend and insights for decision-making.

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2
Q

Why is data analytics important for businesses ?

A

It helps businesses make data-driven decisions instead of guessing, improving efficiency and identifying opportunities or risks.

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3
Q

what are the six key steps in data analytics ?

A
  1. Collecting data
    2.Categorising data
  2. storing data
    4.Extracting,Transforming, and Loading(ETL)
    5.Analysing data
    6.sharing insights
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4
Q

What is the difference between data analytics and data analysis?

A

Data analytics: A broad field that includes collecting, analysing and making decisions with data.

Data analysis: A part of data analytics that focuses on cleaning, transforming and modelling data to extract insights.

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5
Q

Name the five main types of data analysis

A
  1. Text analysis(Data mining)
  2. Statistical analysis
  3. Diagnostic analysis
  4. Predictive analysis
    5.prescriptive analysis
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6
Q

Text analysis….(data minning)

A

examine large sets of data to find patterns trends or useful information.

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7
Q

statistical analysis….

A

uses statistic numbers and calculation to understand data.

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8
Q

continue definition….

A
  1. Text analysis(Data mining)
  2. Statistical analysis
  3. Diagnostic analysis
  4. Predictive analysis
    5.prescriptive analysis
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9
Q

predictive analysis….

A

using data to predict future

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10
Q

Diagnostic analysis….

A

Looks at past data to understand why something happen.

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11
Q

What is data visualisation ?

A

The process of presenting data using graphs and charts to make it easier to undertsand

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12
Q

Types of data visualization.

A

Bar graphs
Pie charts
Line charts
Heatmaps
Scatter plots

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13
Q

what is descriptive data

A

1.Descriptive data- Collects and present data using tables, graphs to make it easy to understand.

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14
Q

what is inferential statistics ?

A
  1. inferential statistics- use sample data to make conclusions or prediction about a bigger population often with hypothesis testing.
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15
Q

Two types of data

A

categorical qualitative data
Numerical quantitative data

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16
Q

What is categorical data ?

A

data that describes group or categories, not numbers (e.g. colours, gender)

17
Q

What is numerical quantitative data ?

A

data that is measured in numbers and can be counted or calculated(e.g. 170cm,180cm) used for precise measurement.

18
Q

3 types of categorical data (qualitative)

A
  1. nominal data-categories with no ranking or order.
  2. ordinal data-categories that can be ranked but the gaps between them are not equal or measurable.
  3. binary data- data with only two possible categories.
19
Q

2 types of numerical data (quantitative).

A
  1. interval (continuous) data- you can count, order and measure it even with decimals
  2. discrete data- can be counted but only in whole numbers (not decimals)