Lectures, 3,4,5 Flashcards
A clause in an employment contract that prohibits the employee from working at a similar company or agency upon termination
Non-Complete
A signed agreement between company in an agency in which the agency promises they will not disclose or share confidential information
Non-Disclosure Agreement (NDA)
A detailed contract between company or organization and their legacy which outlines all provisions of the working relationship including billing rates, causes of termination
Mastery Services Agreement (MSA)
Providing PR and Marketing supporting to two competing brands
Conflicts of Interest
Upon agreement of a campaign plan and budget, this document details the specific campaign deliverables, budget and metrics for measurement
Statement of Work (SOW)
Protection for an agency for the distribution of press materials, images, videos that were provided by the client
Indemnification
A document signed by a third-party giving permission to an agency, organization or company to own and use materials (videos, images, copy)
Waiver
The national association for PR professionals in the United States and offers a code of ethics to guide PR pros on how they should conduct themselves
Public Relations Society of America (PRSA)
What is PRSA designed to do?
Anticipate and accommodate ethical challenges that may rise
“I pledge to conduct myself professionally, with truth, accuracy, fairness and responsibility to the public”
PR Code of Ethics Pledge
Behavior can be defined as a conduct that presumes open and honest communication, fill disclosure of information and provides a reasonable expectation of straightforward exchange when parties have a legitimate stake in the possible outcomes or effects of the communicative act
Transparency
What does it mean to be transparent
- Writing and distributing press materials
- pitching media
- communicating with a client
- tweeting and posting
- utilizing a spokesperson
The accurate and truthful information is essential to serving the public interest and contributing to informed decision making
Free Flow of Information
Giving a journalist an expensive car or equipment to influence future articles
Improper Conduct (Free Flow of Info)
Healthy and fair; among professionals preserves an ethical climate while fostering a robust business environment
competition
A PR professionals spreads a rumor about a competitor to steal business or employees.
Improper Conduct (Competition)
Build trust with the public and the media by revealing all information needed for responsible decision making
Disclosure of information
Protect the privacy rights of clients, organizations and individuals; confidential information
Safeguard Confidences
Protects the “original work of authorship”; protects the expression of the idea, but not the idea itself
Copyright
The purchasing of paid media
Media Buying
Creative production of tevelision commercials, radio spots, print, and digital which are then distributed via paid media
Advertising
Sports, entertainment, lifestyle
sponsorship
A growing category, conducting consumer research to inform campaigns
market research
Engaging consumers at the point of purchase
shopper marketing
