Lectures Flashcards
(51 cards)
Operations Management
The activity of managing the resources that create and deliver services and products
The 3 core functions of an organization
Marketing
The prodcut development function
The operations function
The 4Vs
How do operational processes differ?
The volume of their output (Mc high, sanckbar low)
The variety of their outputs (taxi high, bus low)
The variation of the demand (season hotel high, off season hotel low)
The degree of visibility (hairdresser high, web shop low)
Characteristics pure service
intangible produced and consumed instantly uniqueness high customer interaction services can be dispersed often knowledge based, hard to automate no residual value
Characteristics pure good
tangible storage/ inventroy management similar products produced limited customer interaction produced at fixed facility automation is feasible often residual value exists
servitization
product + service
Product & service
Provision of core product is sold as is supplemented with provision of additional or complementary services
Product with services
Provision of core product bundled with service
Prodcut functionality
Provision of core product’s capabilities as a service, without necessary provision of additional services
Five performance objectives
Cost dependability flexibility quality speed
The 4 stage model of operations contribution
Stage 1 - Internally neutral
Correcting the worst problems - holding the organization back
Stage 2 - Externally neutral
Adopt the best ypractice - as good as competitors
Stage 3 - Internally supportive
Link stratgey with operations - best in industry
Stage 4 - externally supportive
Give an operation’s advantage - redifining industry expectations
strategy development process
1 Analyze the environment
2 Determine corperate mission
3 Form startegy
Top-down
Strategic intention
1 strategy needs to be implemented
2 implementation involves aligning day-to-day operations activities with strategies
3 Day-to-day operations should be run to reflect strategic intention
Bottom-up
Operational day-to-day experience
1 operations processes can capture day to day experience
2 day to day experience can be built into operations based capabilities
3 Operations based capabilities can be exploied strategy
Red oceans
Represent all industries in existence today: define competitors, markets and rules
Blue oceans
Reperesent all industries NOT in existence today: undefined market space and no competitors
The Terry Hill Framework op operations startegy formulation
1 Corporate objectives 2 Marketing strategy 3 How do products/services win orders 4 Process choice 5 Infrastructure (4&5 operations strategy)
The Platts - Gregory procedure
Stage 1
Opportunities and thereats?
What the market wants?
How the operation performs?
Stage 2
The existing operation
Stage 3
Waht do we need to do to improve the revised operations startegy?
Three competitive factors
Order winning
Qualifying
Less important
S- shaper curve of innovation
- Slow introduction
- Obsacles to further development overcome
- Idea approaches its natural limits
The stages of product design innovation
- concept generation
- concept screening
- preliminary design
- evaluation and improvement
- prototyping and final design
Product life cycles
1 introduction to the market - innovators
2 growth in market acceptance - early adaptors
3 maturity of markets - sales level off
4 decline saturated - laggards
3 components so supply network design
1 network shape decision
2 the make-or-buy decision
3 the supply network, matching decision
Process types
Are defined by volume and varieties of items they process
- Project process
- Jobbing process
- Batch process
- Mass process
- Continuous process