Lecutre 8: Intermediaries and PE Flashcards
1
Q
What are 3 forms of franchising?
A
- Product/trade franchising
- Business Format
- Conversion Franchising
2
Q
What are the motivations for a franchisor to franchise?
A
- Capital Advantage
- Possibility to decrease distribution costs
- Higher motivation of management
2
Q
A
2
Q
A
2
Q
Where do consumers prefer their services from?
A
- Their own country
- More economically developed countries
- Countries with closer cultural distance
2
Q
A
2
Q
What are the motivations for a franchisee to franchise?
A
- Reduction of insecurity
- Higher customer acceptance
- Lots of assistance
- Low financial barriers
- Larger possibility on big profits on the short term
3
Q
A
