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Lee Competitive Landscape Flashcards

(54 cards)

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1
Q

SMB advertisers consistently report that they buy and judge media based on __________.

A

Performance

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2
Q

Amplified is: A flexible, __________ digital product mix for all businesses

A

results-focused

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3
Q

Amplified is: Strong position with local merchants as the trusted __________ for their business.

A

results-delivered marketing solution

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4
Q

Amplified: Includes a customer-facing “engagement dashboard” designed to __________.

A

demonstrate ROI

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5
Q

Amplified is: Offered by consultative Sales Professionals focused on __________.

A

helping our client grow their business.

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6
Q

Online marketing, starts with a business’ __________; but that is no longer enough to drive marketing results.

A

presence

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7
Q

A strong marketing message must be distributed across __________. Our programs cast a wide net for advertisers, allowing them to reach customers where ever they may be looking.

A

web, mobile, and social

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8
Q

Marketing isn’t “one and done”. You must continually refine your __________ and __________ based on what is and isn’t working.

A

message and approach

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9
Q

With competitive choices, tight marketing budgets and a more educated business owner… Marketing agencies must provide __________ and __________ of doing business together.

A

transparent reporting and demonstrate the value

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10
Q

2015 U.S. Digital Media Usage

Desktop Internet and social network usage has __________ in the U.S.

A

plateaued

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11
Q

Digital momentum has moved to __________.

A

mobile

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12
Q

How many internet users are there?

A

259 million

Up 2.5% from 2014

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13
Q

While overall growth of Facebook slows, increasing only 2.9% in 2015, the site nonetheless leads the __________.

A

US social network market

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14
Q

In terms of mobile, __________ will access Facebook through their device.

A

47.8%

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15
Q

How many social network users are there?

A

179 million

Up 3.7% from 2014

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16
Q

How many Facebook users are there?

A

156 million

Up 2.9% from 2014

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17
Q

How many Instagram users are there?

A

60 million

Up 14.8% from 2014

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18
Q

How many Twitter users are there?

A

52 million

Up 9.4% from 2014

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19
Q

Mobile usage growing substantially at __________%.

A

14%

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20
Q

__________% of mobile phone users will access their Twitter account at least once per month.

A

18%

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21
Q

How many mobile phone internet users are there?

A

187 million

Up 11.2% from 2014

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22
Q

How many mobile social network users are there?

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A

150 million

Up 9.6% from 2014

23
Q

How many mobile phone Facebook users are there?

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A

123 million

Up 9.6% from 2014

24
Q

How many mobile phone Twitter users are there?

Study These Flashcards
A

46 million

Up 13.9% from 2014

25
How many people live in the U.S.?
318 million
26
Why Marketers are Spending on Mobile. We expect 73% of phone users to use their device to access the Internet at least __________/month.
1x
27
Mix and match. 37% of mobile users 65% of mobile users 40% of mobile users Listen to music Watch video Play games
65% play games 40% watch video 37% listen to music
28
How many smartphone users are there?
184 million. 98% are mobile internet users. Up 11.5% from 2014
29
Name the 15 products that we offer.
``` Website (Landing page) Mobile Display Search (SEM) Video Social Email Print Reputation management SEO Maps placement Facebook ads Reverse Proxy Tracking Call tracking Lines Online Reporting Access ```
30
Name our nine main competitors.
``` ReachLocal Local Edge (A Hearst media services company) Hibu (Formerly Yell Group, publisher of YellowBook) Propel (Subsidiary of Gatehouse Media) Yodle Choozle Deluxe Corp Yelp Smart Reach Digital ```
31
Who else is selling in your market?
Billboard Radio TV Print
32
Competitor Profile According to the ReachLocal" landing page: An integrated marketing stack that features online ads, SEO, a smart website, and lead management software allows a company to get more __________.
Visits, calls, and customers
33
T/F Digital marketing changes improve your bottom line.
True. (Example: discovery phase; 3,500 visitors/month > contact phase; 246 contacts > 62 leads > selection phase; 19 customers.)
34
Competitive Profile "ReachLocal" Provides Search Engine Marketing - Presence - Call tracking - Engagement Summary: impressions, visits, calls, emails and web events. - Closer look at conversion data, ability to filter and sort Do we offer this?
Yes
35
Competitive Profile - "Reach Local" Makes SEM easy to understand and comfortable to use. Sales channel - most effective marketing tool - Has intense interests in the goals of their client. - Weekly call to check in regardless of contract level. - Advise clients on website improvements or changes. Do we do this?
Yes. Reach local also has a technology platform designed to make it hard for an advertiser to move from ReachLocal to another marketing service. In contrast we offer assets to advertiser should they decide to switch.
36
Competitive Profile: "Local Edge" #1 goal is to provide __________ to advertisers.
cost-effective leads
37
Competitive Profile: Hibu or Yell Transforming - print & online advertising solutions to digital marketing services. What don't they do?
Does not do maps placement, Facebook ads, reverse proxy tracking.
38
Top to bottom - What are the four stages of the purchase funnel?
Awareness Consideration Action Advocacy
39
What parts of the media mix help to "Create brand awareness & Communicate value proposition"?
Display / Social media
40
How can an advertiser be present when consumers do their homework?
Search Website Targeted display Targeted email
41
How can an advertiser deliver a strong call to action?
Website Display Social Commerce
42
How can an advertiser retain customers & leverage for referrals?
Social media
43
Put together the right pieces of a marketing program that keeps the consumer with your advertising client throughout the ___________.
Decision funnel
44
Positive outcome =
Return on investment and customer growth
45
We offer a presence in ___________.
Web Mobile Social Print
46
Be where consumers are ___________.
looking for businesses.
47
Analytics: Use ___________ to manage the best results.
facts and data
48
What are we selling?
Results
49
What 3 marketing methods reinforce the marketing message and lead to a higher level of engagement?
Display, search, and social media.
50
Consumers who see a business across multiple ads are more likely to ___________.
buy We see and 83% lift in conversion rates.
51
What are the four responses to an online ad?
9% Investigate product, brand, or company, through social media or message boards. 21% Type the company web address into browser and navigate to the site. 27% Search for the product, brand or company using a search engine. 31% Click the ad itself.
52
Consumers who interact with Display are more likely to also ___________.
search
53
T/F Social media = referral, word of mouth
True 38 million people, ages 13 to 80, said social media influences their purchasing decisions.
54
Social media
Discover new brands or products through social media (23M people) Learn about unfamiliar brands or products. (23M people) Are strongly influenced in their purchase decisions by opinions in social media. (18M people) Refer to social media before making purchase decisions. (15M people)

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