LEP

Question 1

Logos

Answer 1

Appeals with logic, info, and common sense

Question 2

Ethos

Answer 2

Appeals with ethics, morals, and credibility

Question 3

Pathos

Answer 3

Appeals using emotions and feelings

Question 4

Repetition

Answer 4

Capture attention by repeating

Question 5

Trademark

Answer 5

Symbols of quality, value, and reliability

Question 6

Price Appeal

Answer 6

Sales and bargains, appeals to desire to get something for nothing

Question 7

Sex Appeal

Answer 7

Idealized images of beautiful men and women

Question 8

Humor and Entertainment

Answer 8

Appeals to family and friends having fun together

Question 9

Fear Technique

Answer 9

Appeals to our vulnerabilities and fears like sicknesses and natural disasters

Question 10

Bandwagon

Answer 10

Ads make it seem everyone is buying this product so you feel you should buy it too. Opposite of Avant-Garde.

Question 11

Avant-Garde

Answer 11

Ads make it seem that you’ll be the first to have this new product. Opposite of Bandwagon.

Question 12

Testimonials

Answer 12

Ads use celebrities and regular people to endorse products

Question 13

Facts and Figures

Answer 13

Statistics, percentages, and numbers are used to convince you to buy

Question 14

Transfer

Answer 14

Hard to spot; the background is designed to make you associate good feelings with the product