Lesson 1 Flashcards
process of sharing and conveying messages from one person to another
communication
Latin word of communiication?
Communicare / communico
meaning of latin word
“to share”
5 Nature of communication
- Process
- Sender & Receiver
- Verbal & Non-verbal
- Transmitter & Receptor
- Feedback
7 Types of Communication
VERBAL
WRITTEN
NON-VERBAL
MASS
VISUAL
GROUP
FEEDBACK
2 COMMUNICATION PROCESS
-One way
-Two way
5 ELEMENTS OF COMMUNICATION
SENDER
RECEIVER
MESSAGE
CHANNEL
FEEDBACK
“COMMUNICATION IS THE TRANSFER OF INFORMATION VIA SIGNALS SENT IN A CHANNEL BETWEEN SENDER AND RECEIVER
-?
HAILMAN 1997
3 TYPES OF MODEL
-LINEAR/TRANSMISSION MODEL
-INTERACTIVE MODEL
-TRANSACTIONAL MODEL
Times of ARISTOTLE
384-322 B.C
WHAT ARE THE 5 ELEMENTS OF ARISTOTLE’S MODEL
SPEAKER
SPEECH
OCCASION
AUDIENCE
EFFECT
WHERE WAS ARISTOTLE BORN?
STAGIRA, NORTHERN GREECE
ALSO KNOWN AS ACTION MODEL
LASSWELL MODEL
WHEN AND WHO PUBLISHED LASSWELL MODEL?
HAROLD LASSWELL, 1948
THERE IS AFFECTING FACTORS CLLED “NOISE”
SHANNON-WEAVER MODEL
FIRST MODEL OF COMMUNICATION PROPOSED BEFORE 300 B.C.
ARISTOTLE MODEL
ONE OF THE MOST INFLUENTIAL COMMUNICATION MODELS
LASSWELL MODEL
WHO EXPANDED LASSWELL MODEL
GEORGE GERBNER
5 elements of lasswell’s model
COMMUNICATOR
MESSAGE
MEDIUM
RECEIVER
EFFECT
AT FIRST. THIS WAS DEVELOP TO IMPROVE THE TECHNICAL COMMUNICATION. LATER, ITS WIDELY APPLIED TO FIELD OF COMMUNICATION
SHANNON- WEAVER
6 ELEMENTS OF SHANNON-WEAVER MODEL
INFORMATION SOURCE
TRANSMITTER
CHANNEL
RECEIVER
DESTINATION
NOISE SOURCE
WHO PUBLISHED SHANNON- WEAVER?
CLAUDE ELWOOD SHANNON
WARREN WEAVER
HE DESCRIBED FACTORS AFFECTING THE INDIVIDUAL COMPONENTS IN THE COMMUNICATION
DAVID BERLO
WHEN WAS BERLO’S MODEL PUBLISHED?
1960
