Lesson 1 Flashcards
(47 cards)
Elements of Communication
the process of assigning meaning to an idea or a thought.
Decoding
This model is specially designed to develop the effective communication between sender and receiver. Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the Technical communication. Later it’s widely applied in the field of Communication.
“Shannon-Weaver model of communication”.
Authors of shannon weaver model
claude shannon warren weaver
The model also focuses on encoding and decoding which happens before sender sends the message and before receiver receives the message respectively.
Berlo’s Model of Communication
This is the particular direction to which you are aiming and addressing –the person directly in front of you, those in the last row, or the entire audience.
TARGET
Critical Elements of a Good Communicator
the characteristic which makes you credible in front of the audience. If there is no credibility, the audience will not believe in you and will not be persuaded by you. Expertise and positions also give credibility to a person.
Ethos
a process of sending and receiving information among people
Communication
Elements of Communication
People who are involved in the communication process assume two roles – both as sources and receivers of the message.
The source – message
The receiver – target of the message
Components of Lasswell’s Model
shows who are the target population to be manipulated or brain-washed.
Audience analysis
Elements of Communication
This is the verbal and non – verbal form of the idea, thought, or feeling that one intends to communicate to another person or group of people.
Verbal Message – language
Non – Verbal Message – gesture, body movements, sign languages and facial expression.
If what you say matters to them and they can connect with it, then they will be more interested and they will think you are more credible. Emotional bonds will make the audience captivated and they feel the speaker is one of their own people.
Pathos
refers to any interference in the encoding and decoding process which affects the clarity and understanding of a message.
Noise or Barrier
In many forms of public speaking when the voice must be projected to a greater distance, or when an occasion is formal and dignified you use the full, deep quality of your voice.
The Full Voice
There are four key terms that should be defined to fully understand communication;
This indicates that communication is a PROCESS that is constantly moving and continuously changing.
- PROCESS
This model shows how meaning is transferred from one person or group to another. Here he added Field of experience: are based on individual beliefs, values, experiences a nd learned meanings both as an individual or part of group.
Schramm’s model of communication
small at the bottom and grows bigger as the communication progresses. The same effect can be seen with communication of humans, where you know nothing about a person at first and the knowledge grows steadily as you know the person better. It considers all the activities of the person, from the past and present.
Helical Model of Communication
in conversation, you speak naturally showing little or no emotions.
The Normal Voice
Elements of Communication
In human communication, this code pertains to language.
Is a systematic arrangement of symbols used to create meanings in the mind of another person/s.
Code
Requires focusing your voice on a definite direction. Two significant factors help in this aspect-the purpose and nature of your message
VOICE FOCUS
a distinctly human activity that aids in the transmission of feelings and thoughts from one person to another.
Language
Elements of Communication
It is the receiver’s verbal and non-verbal response to the source’s message. When one delivers a message, a response is expected.
Feedback
There are four key terms that should be defined to fully understand communication;
concrete representation of something abstract. It is a tangible counterpart of something intangible
SYMBOLS
