Lesson 1 Flashcards
(22 cards)
What makes advertising effective?
*Intended Audience
*Images that sell
*Stories that sell
*needs that sell
Refers to how you would conisder economic status, ethnicity, peer group. sexual orientation, gender, age
Intended Audience
What are the two types of Emotive Response
-Based on Empathy
-Based on Creativity
An Empathetic response when people empathize with and feel closer to your brand after seeing your advertisement
Based on Empathy (Emotive Response)
Refers to how ads are desugbed tomake an impact at a glance. Therefore, the ad’s visual appeal is important
Images that Sell
Images that sells has different Visual Elements, What are those?
*General Mood
* Typeface
*Logo
*Color Scheme
*Light
*Shapes
*Overall Composition
The overall feeling that is conveyed by the ad (fun, yoy, satisfaction, sad)
General Mood
The size, shape, and style of the print used in the ad
Typeface
The sign, symbol or lettering that stands for the company or the product
Logo
The colors used in the ad and how they relate to each other
Color Scheme
The rightness of the ad, the contrast between light and dark, and the relationship between them
Light
The shape of the product, the shape of the other components of the ad, and the relationship between them, and what thought and feelings are conveyed by them
SHapes
The combined effect of the typeface, general mood, logo, colorscheme, light and shapes in the ad
Overall Composition
Refers to how an ad manages to get your attention visually, chances are that you will look more carefully at the content o the ad.
Stories that sell
Different types of Story Components
*Setting
*Plot Structure
*Symbol
This means where and when the scene shown in the ad takes place
Setting
The event that is presented in the ad itself and the events that you image have occured before or will occur after that moment
Plot Structure
This is an obejct that stands something more than itself
Symbol
This goes beyond the surface meaning suggested in the ad
Sub-text
A message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards a social issue
Public Service Announcement (PSA)
Guides in Creating a PSA
Choose an issue
Hook your audience
Get your facts straight
Be straightforward
What are the right needs in people that are in ads?
- The need to have status
- The need to belong to a group
- The need to feel good about ourselves
- The need to identify with people we admire
- The need to be physically healthy
- The need to be free from fear and anxieties
- The need to be physically attractive
- The need to be informed
