Lesson 1 Flashcards
Explores the complex interplay of human motivations, emotions, and perceptions that shape travel experiences.
The Psychology of Tourism
Provides a valuable framework for understanding tourist behavior.
Push and Pull Model
It helps tourism businesses identify target marketd and tailor their offerings to specific traveler needs and preferences
Push and Pull Model
Push Factors
Fulfilling Prestige
Enhancing Relation
Seeking Relaxation
Enhancing Social Circle
Sight Seeing Variety
Fulfilling Spiritual Needs
Pull Factors
Events and Activities
Easy Access and Affordable
History and Culture
Variety Seeking
Adventure
Natural Resources
Maslow Theory of Motivation
Physiological
Safety
Love/Belonging
Esteem
Self-Actualization
Seeking comfortable accommodations, finding clean water and healthy food.
Physiological
Choosing safe destinations, seeking security measures, and avoiding risks.
Safety
Traveling with loved ones, connecting with lovals, and experiencing shared adventures.
Love/Belonging
Seeking prestige through travel, experiencing unique cultures, and achieving personal goals.
Esteem
Seeking personal growth through travel, exploring new cultures, and gaining new perspectives.
Self-Actualization
Two Majors Classification of Travelers
Business Travelers
Pleasure/Personal Travelers
Three Categories of Business Travelers
Regular Business Travelers
Business Travelers attending Meetings, Conventions, and Congress
Incentive Travelers
Among of the business travelers, the cost of the trip is shouldered by a company, hence, travel is not influenced by personal income.
Regular Business Travelers
Is a special type of business travel
Incentive Travel
It is travel given by forms to employees as a reward for some accomplishment or to encourage employees to achieve more than what is required
Incentive
They are also called nonbusiness travelers
Pleasure/Personal Travelers
This group consists of people traveling for vacation or pleasure
Pleasure/Personal Travelers
Classification of Pleasure/Personal Travelers
Resort Travelers
Family Pleasure Travelers
The Elderly
Singles and Couples
This are better educated, have higher household incomes and are more likely to have professional and managerial positions.
Resort Travelers
Three Groups of Family Pleasure Travelers
Junior Families
Mid-range Families
Mature Families
They take their vacation to fulfill their psychological, intellectual, and physical needs by giving the opportunity to rest, relax escape the routine of pressures of daily living.
Singles and Couples
Person in the 50 plus age bracket are called
Affluents
With parents aged 20/34
Junior Families