LESSON 1 VOCAB WORDS

Question 1

The ease of obtaining tools needed to publish content.

Answer 1

Accessibility

Question 2

The number of shares per post on a social media channel.

Answer 2

Amplification Rate

Question 3

A web browser or application that collects syndicated content into a single location.

Answer 3

Aggregator

Question 4

A programming methodology for the web that enables web applications to interact with users.

Answer 4

Ajax

Question 5

The number of likes per post on a social media channel.

Answer 5

Applause Rate

Question 6

A social media user who creates original content.

Answer 6

Contributor

Question 7

A collection of entries posted on a website in reverse chronological order.

Answer 7

Blog

Question 8

An online representation of a user.

Answer 8

Avatar

Question 9

The number of comments per post on a social media channel.

Answer 9

Conversation Rate

Question 10

A web page made up of a collection of panels that present different information.

Answer 10

Dashboard

Question 11

The potential audience for a piece of content; The total number of your followers plus the number of followers for each person who shares the content.

Answer 11

Exposure

Question 12

The number of places a particular content item is made available.

Answer 12

Distribution

Question 13

When a game or other software is provided for free with limited features and additional features cost money.

Answer 13

Freemium

Question 14

Indicates how fast content is created and distributed.

Answer 14

Immediacy

Question 15

The number of times within a certain period that a particular content item is published in the media.

Answer 15

Frequency

Question 16

A keyword tag that uses a hash symbol (#) as a prefix.

Answer 16

Hashtag

Question 17

The number of times a piece of content is displayed.

Answer 17

Impression

Question 18

A social media user who has the power to sway or persuade others.

Answer 18

Influencer

Question 19

A programming language used on web pages to make them interactive.

Answer 19

JavaScript

Question 20

Program or mobile app that allows real-time or delayed communication between users.

Answer 20

Instant messaging

Question 21

Program or mobile app that allows real-time communication between online users.

Answer 21

Live chat

Question 22

Information that describes other data.

Answer 22

Metadata

Question 23

The process of broadcasting live video or audio over the internet to an audience.

Answer 23

Live streaming

Question 24

A web page that integrates content and scripts from multiple web sites to create new applications

Answer 24

Mashup

Question 25

Is similar to a blog, except it only allows user to send brief (usually 280 characters or fewer) messages.

Answer 25

Microblog

Question 26

Are replies to individual comments and are posted directly under that comment.

Answer 26

Nested comments

Question 27

Is someone who often responds to the social media content posted by others.

Answer 27

Participant

Question 28

Refers to how long the content exists or can be accessed.

Answer 28

Permanence.