Lesson 12

Question 1

Role of businesses in addressing social issues

Answer 1

Growing Importance:
Business Advantage:
Consumer Expectations:
Employee Influence:
Authenticity Matters:
Risks and Rewards:
Final Message:

Question 2

Companies increasingly align with social causes due to changing customer, employee, and societal expectations.

Answer 2

Growing Importance:

Question 3

Supporting social issues
strengthens brand reputation, attracts customers and employees, and builds competitive advantage.

Answer 3

Business Advantage:

Question 4

66% of customers prefer brands that support social causes.

73% of millennials and around 50% of Gen Z prefer sustainable, ethical brands.

Answer 4

Consumer Expectations:

Question 5

Employees expect their companies to advocate for social issues.

67% want employers to actively engage in social justice (Edelman Trust Barometer).

76% of millennials consider social/environmental values when choosing employers.

Answer 5

Employee Influence:

Question 6

Real actions (like Patagonia’s carbon-neutral pledge) matter more than ad campaigns.

Companies face backlash if actions don’t match public statements (e.g., fast-fashion brands).

Answer 6

Authenticity Matters:

Question 7

Supporting social issues involves risks (public backlash) but can lead to stronger brand loyalty and market differentiation when handled authentically.

Answer 7

Risks and Rewards:

Question 8

Corporate social responsibility is now essential, not optional, for long-term success.

Answer 8

Final Message:

Question 9

today are not just about making money -people expect them to help solve problems in society too.

Answer 9

Businesses

Question 10

What is the role of businesses?

Answer 10

Support communities:
Create jobs:
Promote fairness:
Protect the environment:
Educate people:
Advocate for change:

Question 11

• it’s when a company does good things for society, not just for making profit.

Answer 11

CSR means Corporate Social Responsibility