Lesson 2 Flashcards
(53 cards)
is about creating harmony among
the elements and having them come
together in a final product that is
unequivocally outstanding.
Design
Are fundamental concepts that guide the
arrangement and organization of elements in visual
arts, graphics, and other creative works.
PRINCIPLES OF DESIGN
principles of design
BALANCE
UNITY
MOVEMENT
EMPHASIS
RHYTYHM
CONTRAST
PROPORTION
Refers to the distribution of visual weight
in a design. It ensures that no one part of
the design overpowers another, creating a
sense of stability
balance
types of balance
Symmetrical (formal), asymmetrical
(informal), and radial balance.
guides the viewer’s eye
through the design, creating a sense of
action or directing the gaze in a specific
order. This principle helps control the flow
of the design
Movement
the two sides of a work art are not exactly the same, but are still visually balanced
asymmetrical
(informal)
parts on both sides are the same; when elements on
both sides of a central line (vertical,
horizontal, or diagonal) are identical or
similar, creating a mirror-like reflection
Symmetrical balance (formal)
Occurs when elements are arranged
around a central point, radiating outward
in a circular pattern
Radial Balance
Ensures that all parts of a design work
together cohesively. It gives a sense of
wholeness and harmony to the overall
composition.
unity
Directs attention to the most important
part of a design. This principle highlights
the focal point, making it the first thing the
viewer notices; is like putting a spotlight on
the most important part of a design.
Emphasis
is the repetition or alternation of
elements to create a sense of organized
movement
Rhythm
Emphasizes the differences between
elements, making some stand out more
than others. It can be created through
color, size, shape, texture, or typography
Contrast
Relates to the size relationship between
different elements in a design. Proper
___ ensures that elements are
sized appropriately relative to one
another.
proportion
red + blue + green =
white
Is the study of how colors interact with each other and how
they affect human emotions and perceptions.
COLOR THEORY
magenta + yellow + cyan
black
two color system
Additive and Subtractive
is based on
light. It involves combining colored light
to create other colors.
additive color
is based
on the absorption and reflection of
light. It involves combining pigments,
inks, or dyes to create colors.
SUBTRACTIVE COLORS
magenta + yellow =
red
Cyan + magenta =
blue
yellow + cyan =
green
name & properties
of a color that
enables it to be
perceived
Hue