LESSON 2 // ARTS AND CRAFTS MOVEMENT Flashcards
(26 cards)
Lead by William Morris, one of the most influential, profound and far reaching design movements of modern times. Took its name from the Arts & Crafts Exhibition Society.
ARTS AND CRAFTS
Morris rejected bad quality and lack of skilled workmanship. The emphasis of the movement was on quality, not quantity.
Arts & Crafts reached the United States in _____, making it last until ______.
1890; 1920
Difference between the Britons and the Americans
Britons were ambivalent towards the machine.
Americans embraced the machine more
readily.
This was the key to producing human fulfillment and beautiful items to be used on an everyday basis.
HANDCRAFT
Art _________ and Art ________are two of the defining movements of the 20th century, influencing fine arts and design, architecture, and graphic design.
Art nouveau and Art Deco
Art nouveau – elegant curves and long lines
Art Deco – sharp angles and geometrical shapes
Characteristics of Art Nouveau
- Truth to Materials: A focus on the natural
qualities of the materials to make the
objects. - Simple Forms: Design often focused on
the actual construction of the object. - Natural Motifs: Patterns were often
inspired by nature. - Vernacular: Domestic traditions and the
vernacular provided inspiration.
Characteristics of Art Deco
Sharp angles and geometrical shapes
_______ or “New art” emerged in part from the Arts & Crafts in Europe during the late 1880s. It placed emphasis on nature and
claimed the Gothic style as an inspiration. (emphasis on the decorative arts and architecture)
ART NOUVEAU
Rural, homely aesthetic, using rough-hewn
stone and wood
Art nouveau is often considered the first modern
art style and came at a time of industrialization.
The major innovation of the Arts and Craft movement was in their _______, not in their style or design.
Ideology
This painting is often hailed as one of the most famous examples of the Art Nouveau style, that adheres to the Vienna Secession, which was a local variation of the Art Nouveau style.
THE KISS BY GUSTAV KLIMT
also known as Style Moderne.
ART DECO
The name; Art Deco was derived from the ________ where the style
was first exhibited. The name was coined in the
1960s.
Exposition Internationale des Arts Décoratifs et Industriels
Modernes (International Exhibition of Modern
Decorative and Industrial Arts)
It arose during a time when avant-garde art
dominated the art scene, and was inspired by
technology.
In Art Deco, Geometric shapes and intense color schemes
are prominent, deriving inspiration from _______ and _______
CUBISM AND ITALIAN FUTURISM.
Art Deco is usually associated to the architecture of the 1930s and was considered the most fashionable international design movement in modern art from 1925 until 1940s. What are the 2 examples
ROCKFELLER CENTER, CHRYSLER BUILDING
What are the FORMATIVE INFLUENCES of Art Deco
- Art Nouveau
- Bauhaus
- Cubism
- Ballets Russes (Sergei Diaghilev)
DISTINGUISHING FEATURES in Art Deco
Simple, clean shapes, often with a
“streamlined” look
Ornament that is geometric or stylized
from representational forms
Art Deco Hallmarks
- Straight lines
- Geometric patterns and shapes
- Clean, rectangular design
12 MAJOR CHARACTERISTICS of Art Deco
- Heavy geometric influences
- Triangular shapes
- Zigzags
- Trapezoidal shapes
- Straight and smooth lines
- Streamlined and sleek forms
- Sunburst or sunrise motifs
- Exaggerated curves
- Hard edges & Low reliefs
- Stepped forms
- Chevron (inverted, V-shaped mark)
arrangements - Stylized, floral patterns
ART DECO IN CONTEMPORARY GRAPHIC
DESIGN
Characterized by sleek, streamlined, and often geometric letterforms, has influenced modern fonts and typefaces.
ART DECO TYPOGRAPHY
ART DECO IN CONTEMPORARY GRAPHIC
DESIGN
Art Deco’s emphasis on bold visuals and decorative elements has left a lasting mark on poster design.
POSTER DESIGN
ART DECO IN CONTEMPORARY GRAPHIC
DESIGN
particularly for businesses and brands aiming to convey a sense of luxury and
timelessness.
LOGO DESIGN
ART DECO IN CONTEMPORARY GRAPHIC
DESIGN
packaging that stands out on the shelves, whether it’s for cosmetics,
beverages, or other consumer products.
PACKAGE DESIGN
ART DECO IN CONTEMPORARY GRAPHIC
DESIGN
Art Deco aesthetics has often been used in the design of movie
posters, theater marquees, and promotional materials for films set in the 1920s and 1930s, creating a sense of nostalgia and glamour.
FILM & ENTERTAINMENT
ART DECO IN CONTEMPORARY GRAPHIC
DESIGN
Illustrators and artists may draw on Art Deco’s visual language when creating digital or traditional artwork, adding a touch of the style’s distinctive flair to their creations.
ART & ILLUSTRATION
