Lesson 3 Flashcards
(39 cards)
What is CAGE framework
It’s an analysis method to study the four dimensions of international distance between two countries: Cultural, Administrative, Geographic and Economic. When an organization expands globally, it helps in assessing the market differences.
What are entry mode strategies?
They are methods by which firms enter foreign markets, ranging from exporting to forming joint ventures, licensing, franchising or establishing wholly owned subsidiaries.
What is Global integration?
It refers to the efficiency gained by standardizing producs and processes across international markets, minimazing local adaptation.
What is Global-Local dilemma?
It is the tension between the need for global standardization and the need for local adaptation of products and services.
What is global sourcing?
It involves procuring goods and services from locations that provides the greatest cost and quality advantages globally.
What do we mean by global strategy?
It involves treating the world as a single market, where products and services are largely standardized.
International strategy
This is a more broad category that involves both global strategies and strategies taylored to specific local conditions.
Local responsiveness
Refers to adapting products and services to meet the specific needs of a local market.
What is Peter’s Diamond?
It’s a model that explains why certain industries within specific countries or regions develop competitive advantages.
What is staged international expansion model?
It’s a stepwise approach where companies progressively increase their commitment to foreign markets based on experience and knowledge. Firms often start with low-commitment modes (like exporting) and gradually increase their involvement as they gain knowledge and experience in the market.
What is Yip’s Globalization Framework?
It’s a framework that identifies four drivers of internationalization- market drivers, cost drivers, government drives and competitive drivers.
What do we use to identify the drivers of internationalization?
We use Yip’s globalisation framework. it analyses 4 drivers:
* Market drivers
* Cost drivers
* Government drivers
* Competitive drivers
Yip’s Globalisation Framework
Can you explain market drivers?
market drivers include the standardization of customer across countries and the presence of global customer, which create opportunities for firms to meet similar demands worldwide.
Can you explain cost drivers?
Firms can reduce costs by expanding internationally, leveraging economies of scale and tapping into country-specific cost advantages such as cheaper labour or favourable logistics.
Can you explain government drivers?
Government trade policies, technical standards, and incentives for foreign direct investment can either facilitate or inhibit a firm’s international expansion. Free trade agreements and reduced trade barriers play an important role here.
Can you explain competitive drivers?
Competitive pressures, including global competitors’ strategies and market interdependencies (Change in one market has influence on the others), push firms to expand internationally. Firms must also respond to competitor moves in international markets to protect their global positioning.
Can you explain Porter’s Diamond Model?
Provides a framework for understanding how certain nations develop competitive advantages in specific industries:
1. Factor Conditions: These include natural resources, labor, and infrastructure. For example, Switzerland’s multilingual workforce and high-quality education system give it an edge in the banking sector.
2. Demand Conditions: Nations with sophisticated and demanding consumers often lead in innovation. For instance, Japan’s technology and automotive industries thrive due to the demanding nature of its domestic consumers.
3. Related and Supporting Industries: Clusters of related industries can provide a competitive edge. Silicon Valley’s ecosystem of tech companies, universities, and venture capital firms illustrates how these factors work together to create competitive advantage.
4. Firm Strategy, Structure, and Rivalry: Competitive domestic industries force firms to improve continuously. German companies in the engineering sector, for example, benefit from fierce local competition that drives technical excellence.
What are the two major locational advantages? (value system)
- Cost advantages
- Unique local capabilities
Strategies that emerge from global-local dilemma: global strategy
This strategy seeks to achieve global efficiency by standardizing products and services across markets. Firms like IKEA or industries like the steel industry exemplify this approach by offering the same products worldwide with minimal local adaptation.
Strategies that emerge from global-local dilemma: transnational strategy
A hybrid strategy, it seeks to balance the need for global integration and local responsiveness. BMW, for example, adapts its cars to local markets while leveraging global supply chain efficiencies. The globalization vs. localization dilemma often leads to overlapping strategies, making it difficult to fully commit to a single approach. Balancing the pressures of global integration with the need for local adaptation is a complex task, as pursuing one direction might conflict with the other. Successfully navigating this dilemma requires careful consideration of trade-offs, where businesses must find the right balance between standardizing their operations for global efficiency and customizing their offerings to meet local demands.
Strategies that emerge from global-local dilemma: multi-domestic strategy
In contrast to the global strategy, this approach prioritizes local responsiveness by tailoring products to each market. Nestlé, for example, adapts its products to fit local tastes and preferences, such as offering different brands and flavors in various countries.
Strategies that emerge from global-local dilemma: export strategy
Firms use their home-based production facilities to export goods internationally, with little adaptation to local markets. Watch industry for example.
Defender’s reactiveness (Competitors retaliation)
likely to be influenced by the market’s attractiveness to the defender but also by the extent to which the defender is working with a globally integrated, rather than multi-domestic, strategy. A defender will be more reactive if the markets are important to it and it has the managerial capabilities to coordinate its response
Defender’s clout (Competitors retaliation)
is the power that the defender is able to muster in order to fight back. Clout is typically a function of share in the particular market, but might be influenced by connections to the powerful local players, such as retailer and government.