lesson 3 Flashcards
(24 cards)
What is Typography?
Written:
- Mark
- Print
- Form
Verbal Communication is?
- Oral
- Written
Study of handwriting to infer a person, character, personality, traits or psychological state
Graphology
1706 - 1775
English businessman, in areas
including japanning and papier- mâché, but he is best remembered as a printer and typographer.
John Baskerville
Typography in Greek word is?
(typos) - form
(graphs) - writing
design of the characters, including letters, numbers, and symbols
Typeface
Specific style, weight, and sizes of a typeface
Font
Types of typography
- Aesthetic
- Brandy
- Readable
- Tone & Emotion
Proponent of apostrophe
Claude Garamond
He and his grandson are credited with
introducing a standardized system of “punctuation”.
Aldus Manutius
have small lines or strokes attached to the ends of the letters. They are often seen as traditional, formal, and readable for long texts in print.
Serif
small strokes or “serifs” at the ends of letters, resulting in a cleaner, modern look. They are often used in digital content due to their simplicity and readability on screens.
Sanserif
are a subcategory of serif fonts with thick, block-like serifs. They create a strong, bold impression, often used for impactful headlines or advertisements.
Slab Serif
mimic cursive or handwritten styles. They can range from highly elegant and formal to casual and playful.
Script
are designed for use at large sizes, making them ideal for headlines and advertising. They are often decorative or stylized and not suited for body text.
Display
letters that occupy the same width. This type of font is often associated with typewriters or coding because of its uniform spacing.
Monospaced
resemble informal, handwritten notes. They can be playful, casual, or artistic.
Handwriting
Recommended sizes for body text are 10 to 12 points.
Serif Typefaces
The small decorative pieces on the ends of each character are called _____
Serifs
There are no attributes (serifs) at the tips of the letters.
Used for very large or very small text and for digital display.
* Webpages On-screen display
* HeadingsTables
* CaptionsHeadlines
Sanserif
- Designed strictly to catch the eye
- Should be used sparingly.
- Can be hard to read.
- Used for decoration.
- Headlines on flyers or advertisements.
- Webdings can be used for symbols in logos.
Decorative/Ornamental
Appear to have been written by hand with a calligraphy pen or brush
Script Typefaces
What are popular serif typefaces?
Garamond & Casion
What are popular serif typefaces?
Helvetica & Futura
